Promotional competitions are one of the most effective tactics for increasing engagement. There is no doubt that incorporating it into your marketing campaign can bring a lot of advantages for your business. But let’s get straight to it, your promotional offer is not yet started until your customers know about it. How can you effectively promote one? Let’s take a look at these competition promotion ideas:
Yeo Valley Organic x Brompton UK
Yeo Valley Organic, the largest organic brand in the UK known for its remarkable range of dairy products has partnered up with Brompton Bicycle for its latest in-store promotion idea.
This competition promotion can be found on the promotional packs of Yeo Valley Organic including 150g and 500g yoghurt, Crème Fraiche, Kefir, 4-pack yoghurt, 1L and 2L milk and butter.
Moreover, it is open to residents of the United Kingdom, the Channel Islands and the Isle of Man, aged 18 or over.
The promotion period will run from 21st September 2021 until 27th January 2022.
One entry per promotional product purchased.
Purchasing is a must and to enter the competition, internet access and a valid email address are required.
To enter, participants should purchase a promotional Yeo Valley product and visit yeovalley.co.uk/brompton in order to complete the online form.
They must provide their details (name, email address and postcode) and enter the unique code found on the packaging to find out instantly if they have won a prize.
All non-winning entries will be automatically entered into the Bonus Prize Draw and will receive an email confirming their entry, including an invitation to create a Yeokens account.
A new purchase is required for each entry. A maximum of one entry is permitted per individual code (14-letter or QR) during the promotion period.
How Does this On-Pack Promotion Entice Us to Play?
Special Product Packaging
Yeo Valley didn’t produce any addition to its packaging for this promotion but incorporated the entire advertisement on the product itself.
Fans of the organic brand can definitely notice right away the difference between this product packaging and the normal ones.
We love how the brand chooses an illustration of its main prize to match its packaging concept, simple yet eye-catching.
Placing the promo code on the lid also generates curiosity among shoppers, urging them to purchase a promotional pack and consequently boosting retail sales.
High-End Prizes
1 of 100 Brompton Electric Bikes
Teamed up with Brompton, Yeo Valley Organic is giving away 100 of their seriously whizzy electric bikes: the perfect bike for the town, country and everywhere in-between.
With its intelligent pedal assist, it’ll have you whizzing up hills and nipping through streets – before you fold it up for easy storage on arrival.
For the Runners-Up
The organic brand is also giving away 4,000 vouchers worth £50 each to spend on clothing, bikes and accessories at brompton.com.
On top of that, every entry earns customers a spot in their wrap-up draw to win a Brompton Electric bike, urging them to keep on entering and they might get lucky!
Voucher winners will be issued a unique prize claim code which can be redeemed by visiting the Brompton online shop.
Bonus Yeokens With Every New Product
Not lucky enough to get the main prize today? Fret not! Yeo Valley is giving you more chances to win plus bonus Yeokens for entering their giveaway.
Every time you enter a code from a different product, the brand will pop 50 bonus Yeokens in your account. That’s right: with milk, yoghurt, ice cream… you name it, there’s a bonus!
If you don’t already have a Yeoken account, it’s easy to sign up for one.
You can then spend your Yeokens on goodies, discounts and days out, use them to play games and win prizes, or donate them to charity!
Eyes on the Prize!
The first prize will be the Brompton M6L electric bike in Turkish Green. The bike has six gears and comes with a battery, battery bag and charger. Brompton will be in touch with winners directly to arrange delivery of their prizes.
As mentioned above, the promotion is open for UK residents. On the other hand, we have spotted these promotional packs in Hong Kong.
How will Brompton arrange the shipment of the prizes in case someone got lucky to win the first prize in the region? This is quite interesting for us to know.
What makes promotional bikes one of the excellent giveaways for increasing brand awareness? Browse through these blogs to learn more:
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Burton Biscuit x Top Gear
Burton Biscuit, a leading biscuit producer in the UK, has tied up with Top Gear to give customers a once in lifetime action-packed experience with Top Gear’s racing driver, The Stig.
The main promotion period was from March 1 to May 31, 2021.
Aside from the track experience with The Stig for 30 lucky shoppers, the contest rewards also include Top Gear magazine subscriptions for 90-runner ups.
Contest details were available on every Wagon Wheels promotional pack.
Coca-Cola
As part of its CNY promotion in Vietnam, Coca-Cola kicked off an in-store contest that allows customers to win incredible rewards and vouchers.
This was also a part of Big C’s Year of the Rat promotions, one of the leading hypermarkets in the country.
The vouchers are worth 1.000.000 – 10.000.000 VND, which customers can use the next time they go shopping.
On top of that, shoppers can also win a pack of 6 cans, a branded glass cup, and a custom ceramic mug by playing the custom roulette in-store.
Cadbury
Cadbury UK partnered with two different companies to make this retail store activation possible.
Cadbury, in partnership with Merlin Entertainment, put together an on-pack promotion that gives adults a free chance to visit their amusement park.
On the other hand, the “Win the Captain” promo became feasible through Mondelez Europe Services GmbH.
The contest details and rewards are being advertised on the packaging of the chocolate itself.
Monster Energy
Monster Energy, one of the biggest sponsors of the Mercedes Formula 1 team launched this contest giveaway in Singapore last August 2020.
During the competition, participants got the chance to win Mercedes-AMG Petronas Formula 1 team gear.
The prizes up for grabs are very practical gifts and are high-utility.
All shoppers have to do is purchase any 2 cans of Monster Energy Drink and SMS the receipt number to the phone number provided.
Our Takeaways,
You can’t look at a competition as a one-off event. It’s an integral part of your marketing strategy that needs to work alongside your other content. Competitions can be a great way to engage customers and increase social engagement. However, they’ll only bring you these benefits if you run them correctly.
Before running a competition, you should have a solid idea of why you’re running it, who you’re trying to reach, and what the goal of the promotion is. You should also indicate how you’ll let your target audiences know about it and what kind of response you’re hoping for from the competition.
The ODM Team is Here to Help!
Here at ODM, our team is continuously updated on the latest branded promotional product ideas and branding promotions in the market.
We always put our best foot forward in creating a wide range of unique and authentic promotional items for our clients. Keep in touch with our team on our social media channels and connect with us to discover fresh ideas for promoting your brand!
Together with our design agency, Mindsparkz, we will help you plan and produce an effective promotional tool for your brand. We will always be more than happy to assist you with all things promotional!
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