Retail Store Activation Cadbury’s Sweetest On-Pack Marketing for Chocolate

Cadbury never fails to please its customers and all the chocolate lovers out there. The brand is currently offering cool rewards that will make their loyal customers in the UK hungry for more. Definitely, a brilliant retail store activation idea, they are offering a free ticket and the chance to meet a football captain of their choice! Isn’t that cool?

 

The contest rewards are being advertised on the packaging of the chocolate itself, so it effectively prompts customers to grab a packet or two. What this does is influence customers buying behavior while they are still browsing through the shelf.

 

Cadbury’s Retail Store Activation Ideas

Cadbury UK partnered with two different companies to make this retail store activation possible. Cadbury, in partnership with Merlin Entertainment, put together an on-pack promotion that gives adults a free chance to visit their amusement park. On the other hand, the “Win the Captain” promo became feasible through Mondelez Europe Services GmbH.

 

Cadbury’s Free Ticket Giveaway

The brand is offering a fun-filled day out to its UK customers. In order to join the promo, the customers must be able to follow the contest mechanics.

1. Cut out and retain the ticket voucher on the promotional pack(s).
2. On Cadbury’s website, simply tap the logo of the attraction the customers wish to visit.
3. Follow the steps to complete the booking and pay for the promotional ticket.
4. The customers have to check their emails to ensure that they received the booking verification.
5. On the day of your visit, customers must ensure to bring their e-tickets and the on-pack vouchers to gain entry.

The Cadbury “Free Ticket” entitles the participants to one free child or adult voucher with the purchase of a full-priced adult ticket. Moreover, the offer is only valid on selected promotional packs of Cadbury chocolate. Customers are encouraged to check on the brand’s website to see the full details of the promotion.

 

Win the Captain Promo Details

 

“Win the Captain” retail store marketing is indeed one of the best promotional giveaways that most customers are excited about. This on-pack promotion gives shoppers the chance to meet an English football captain of their choice. But in order to join the promo, customers have to follow the promotion guidelines. First in the guidelines, customers must be legal residents of the UK and Ireland and are 18 years and above. Moreover, there’s no purchase needed for the residents of Ireland. This promo runs from April 2021- July 2021.

 

Other Retail Marketing Ideas by Cadbury

The virtual reality marketing display is one of the high-end promotional activities made by the Cadbury brand. Its state-of-the-art virtual reality feature truly piqued the interest of its customers. Thus, this unique and creative marketing helped the brand to score massive sales.

This retail store activation idea “Find a Keeper, Win a Keeper” also swept the market before. This promotion entitled joiners to win thousands of exciting football prizes. Sports enthusiasts got crazy with this on-pack promotion by the Cadbury brand.

 

What Makes Cadbury’s Retail Store Activation Ideas Exciting?

There is no denying that the brand always amazed us with its premium marketing strategies. So, here are some of the reasons we are excited about Cadbury’s on-pack promotions this year.

1. Timely

The Covid-19 pandemic has isolated people for more than a year now. While staying at home have some perks, it also has a negative impact on everyone’s mental and physical well-being. As such, it is very important to release all the tension that has built up during this quarantine season.

Cadbury’s promotional giveaways are indeed timely and relevant. Furthermore, visiting amusement parks is surely an effective way to ease post-pandemic anxieties. The major comeback of this on-pack promotion in partnership with Merlin Entertainment becomes more meaningful this year as it gives families quality time to spend together. Moreover, meeting your favorite athlete is indeed a very exciting moment to experience.

 

2. Smart Collaborations

Cadbury’s collaborations with big industries are definitely very smart marketing tactics. Merlin Entertainment is considered the world’s largest attraction operator. Cadbury already secured its customers as the entertainment industry has one of the largest clients in the business. The collaboration lures families to give Cadbury’s on-pack promotion a shot.

On the other hand, the brand’s collaboration for a meet and greet is definitely a hit. As the campaign allows this once-in-a-lifetime experience, sports enthusiasts surely don’t want to miss this promotional campaign. Thus, it creates great foot traffic in every participating store in the UK.

 

3. Simple Yet Effective In-Store Displays

Though the promotion packs are stacked neatly on the retail store shelves, it is impossible for customers to not notice the free giveaway promos. The packs clearly speak what the promos are all about. Customers would definitely turn their head upon seeing the product packaging, thereby pushing them to purchase the products.

 

4. Drives Impulse Purchases

This is not the first time that Cadbury had utilized the on pack promotion to boost their brand. Tracking back all the past promotions they conducted, we can say that this kind of marketing is indeed a great success.

On-pack promos are simple, effective, yet inexpensive way to make your brand stand out on the shelf. Free items attached to or being advertised on the packaging can direct the attention of customers to your products and away from your compeition.

Moreover, football is a popular sport in the UK, which attracts thousands of crowds. So, a chance to meet a football captain is such a rare experience that football fans will not want to miss! This hypes up people to purchase the products they are selling.

 

Summing it Up…

There is no denying that Cadbury is a pioneer in creating effective and customer-centered marketing ideas. Over the years, we have seen the brand’s on-pack promotion series and we must say that these are great ways to retain their brand on top of their customer’s minds.

If you are currently planning your brand activation strategy, ODM Group would be happy to serve you. Moreover,we can help produce custom promotional giveaways and personalized marketing gifts to amplify your brand promotion. We can also manufacture high-quality and excellent POS display units.

Reach your business sweet success with us! Send us an email today to learn more about our offered services.

See the blogs below for more inspiring and sweet promotional ideas:

 

More Related Blogs:

How can In-pack promotional plush toys help for better brand activation? Check out how Cadbury made this possible.

How to leverage your marketing with gift promo? Check out this blog.

Why promotional gifts are a good incentive to promote sales and improve the marketing of your brand? Learn more about Cadbury’s promo here:

See how Cadbury’s custom POS display swept the retail stores in the UK.  Check out the details here:

Learn why personalized packaging is important for brand activation? Find out how the Cadbury brand used this.

 

Cadbury offered its customers a chance to win a spectacular night in Paris for 5 nights through a lucky draw that people can easily join. Read more below:

With its charming shape, colour and design, Cadbury’s bespoke cushion showcases the brand’s reputation for sweetness and quality. Check them out below!

Related Reads:

 

Frequently Asked Questions

What is On-Pack Promotion?

On-pack promotion is one of the most common strategies used by businesses to promote their brands. It is very convenient as customers can easily identify when the promotion is incorporated into the product packaging.

How do I utilize this kind of promotion?

On-pack promo can be used in two ways. First is by giving discounts to customers. Secondly, brands may offer gifts to their retail customers.

How does my business benefit from on-pack promotion?

On-pack promotion helps encourage customers to make impulse buys, stand out on the shelf, and boost loyalty. Moreover, this kind of promotion adds value to your products. It is also very effective to use if you want to upgrade your brand activation.

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