5 Simple Ways Saba & NFL Get On-Pack Sports Giveaways Right

The beauty of sports is it appeals to a wide audience regardless of age and gender. In this promotion with Saba, a feminine pad brand in Mexico, partnered with the National Football League (NFL) for on-pack sports giveaways that guarantee a high return on investment. Check out why this promotion works and apply them to your own promotion now!

Saba and NFL released promotional merchandise that consumers can easily acquire and collect! The on pack promotion features 5 designs of branded aprons, 5 designs of mini-shot glasses and 3 designs of branded coasters.

How Does Saba x NFL Get On-Pack Sports Giveaways Right?

1. Free Gift With Purchase

When people hear the word “free,” the product in front of them immediately becomes more appealing and worthy of spending their money on. This is even more amplified when the free gift is a valuable and practical item.

For shoppers, Saba and NFL’s on-pack sports giveaways mean getting more than what they paid for. For brands, it’s having a positive impression on their consumers all the while exposing their brand to them on a daily basis.

SET DE 3 PORTAVASOS = Set of 3 Cup Holders

190 PROTECTORES DIARIOS +3 PORTAVASOS GRATIS = 190 DAILY PROTECTORS +3 FREE CUP HOLDERS

2. Variety in Branded Merchandise

Saba clearly has a variety of products for different purposes and sports different features for a wide range of needs. As we can see, the brand utilised this even in their on-pack sports giveaways as they offered people a variety of branded merchandise as well.

This way, people can buy several products and not get distasteful over getting the same things repeatedly.

COLECCIÓNALOS! SON 5 DISEÑOS DIFERENTES = COLLECT THEM! THERE ARE 5 DIFFERENT DESIGNS

PATROCINADOR OFICIAL DE LA NFL = OFFICIAL SPONSOR OF THE NFL

3. Collectible

As a direct result of the co-branding between these brands and releasing a variety of promotional merchandise, it became a collectible.

People can collect the different designs they offer from the apron, coasters and mini-shot glasses. This directly translates to a boost in sales too.

iCOLECCIÓNALOS! SON 3 DISEÑOS DIFERENTES = COLLECT THEM! THERE ARE 3 DIFFERENT DESIGNS

4. Engaging Product Packaging

The product packaging in this promotion left no space for chances. They utilised a window for people to get a peek at the promotional merchandise right within their reach to stimulate impulse buying.

All the while informing consumers of details about the brand, its product and key features and the on-pack sports giveaways from its front to its back.

GRATIS MANDIL = FREE APRON

28 TOALLAS EXTRA LARGAS 1 MANDIL GRATIS = 28 EXTRA LONG TOWELS 1 FREE APRON

5. Utilising Quick Response Codes

The promotion packaging doesn’t end there since the brands also incorporated QR codes on it. When scanned, it leads customers to a site that gives them more information about the promo and the sports merchandise themselves.

This marketing move is a great step to get the people more engaged with the brand and the ongoing promotion.

COLECCIONA los 4-diseños y ¡Vive los partidos de la NFL en compañía de Saba!

COLLECT all 4 skins and experience the NFL games in the company of Saba!

Check out more sports promotion from other brands:

This marketing campaign appealed to sports fans through a redemption program of branded merchandise. Shoppers can simply collect crown corks or ring pulls and get the designated prize they want!

Head and Shoulders‘ main target market is men in a specific country hence they researched what this target market likes. This resulted in this gift with purchase promotion of the shampoo brand and FCB.

Nothing beats a game enjoyed with a cup of beer and water. Heineken, a long-time partner of the UEFA, released this GWP promotion that consumers can get by buying participating products.

In this promotion, Coca-Cola gave away UEFA tickets that consumers can have a chance to win by purchasing qualifying packs and texting the needed information to the designated number. See more here:

What’s a more valuable promo than the game tickets itself or the official football match ball? Check out the blog below for more details on how consumers can get a chance to win these valuables!

Promotional merchandise can either be a novelty item or one that has been tried and tested over the years. Fortunately, we have both through our work with some of the known sports brands and you can check them out by tapping the image below!

Ultimately,

The on-pack sports giveaways of the two brands worked because they gave their consumers a variety of promotional products and designs to choose from. Additionally, they put all of that in a promotion packaging that is both engaging and informative.

If your brand is looking for promotional giveaways and the product packaging you’ll use for the promotion, ODM can help you!

We’re a promotional product development company that specialises in the customisation of promotional displays, branded merchandise and creative packaging! ODM also has a team of creatives, Mindsparkz, that would assist you from product brainstorming to production. Contact us now!

For more of our services, we listed them below for you!

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