The new movie Minions was launched in the cinemas recently. The little Minions were created for the movies Despicable Me and Despicable Me 2, and these little guys are one of the reasons why the movies are so popular. With the start of the DVD of Despicable Me 2, they offered a pack with both movies and an on-pack gift for brand activation.
What do they use for brand activation?
With the purchase of the DVD box the consumer gets free minions goggles. This campaign will have many benefits. Firstly, they raise their in-store sales by influencing the customer in his buying behavior with the free gift. Besides, the on- pack gift will surely increase brand awareness and customer retention.
These minions goggles are furthermore fantastic for brand activation and an amazing example of a below the line marketing campaign to promote the new Minions movie.
How can promotional products help you to reach marketing targets?
There are many ways to use promotional items for your marketing idea. If you want to reach as many potential customers and in addition increase your brand awareness, you can offer promotional products as a free give away.
When offering your promotional products as a redemption gift or gift with purchase, like these Minion goggles, you will increase your product recognition and raise your sales.
If you want to improve your customer retention, it’s great to use your advertising items as branded merchandise in your stores or in your online shop.
Curious, how promotional products can help your marketing campaign? Feel free to contact us at the ODM Group.
Interested in similar promotional items? Check out our represented promotional ideas: