Promotional bags are among marketers’ favorite marketing items due to their versatility and market demand. They are useful and remarkable gifts that get a lot of attention. Moreover, designs can vary according to your brand needs. This limited edition Despicable Me 3 movie promo bag is one good example.
When customers buy a Despicable Me 3 DVD, they will get a cute Minion-inspired bag and access to exclusive content, which they can download on their device. This special on-pack promo is available only in selected stores.
This is not the first time the movie franchise used on-pack promotion to promote their movie. They previously partnered with UK cereal brand Weetabix, and run an online raffle. Check out the case study below:
Why a Movie Promo Bag is Ideal On-Pack Gift
- Brand Exposure: The Minion promotional backpack is eye-catching, which can help boost brand visibility. Furthermore, being a high-utility item means it is going to be used every day, gaining your brand tremendous exposure.
- Collector’s Item: The backpack is an ideal gift for fans who are specifically looking for this collectible merchandise. Limited edition makes it more appealing to collectors. This means the retail store will benefit from the patronage of movie fans.
- Boosts Both In-Store and Online Promotion: The promotional bag also comes with a digital content, which customers can download to their mobile device. This makes it a 3-in-1 on-pack promo. With such exciting marketing gifts, customers will surely be happy to purchase the product.
Why We Love This Project
The campaign is very straightforward and we believe that it achieved its goal of promoting their third movie installment. However, we believe that they could have upped their game with a POS display. A well-structured POS display unit dedicated to their brand would have made a stronger impact. Check out this one:
ODM can help you with any custom promotional merchandise, POS display units, and other marketing needs. We have product designers ready to take on any design project for your next brand campaign. In addition, our team can help with sourcing and manufacturing of promotional products in China.
More Ideas For You:
The movie franchise used this Minion goggles as on-pack gift with two Despicable Me DVD. This is simple yet effective brand activation gifts.
This pencil toppers are used as on-pack gifts for promoting Kellogg’s. Colorful pencil accessories appeal to kids and collectors.