Cadbury launched its newest brand activation campaign ‘Say it with Chocolate’ in London. The promotional vending machines were installed in the Duty Free shops. These machine samples Cadbury Dairy Milk chocolates. It also offers a set of stickers that allow you to personalise the packs of chocolates. These are the perfect custom promotional giveaways for businesses.
The set includes 3 London-themed stickers.
- “I love London” message with the UK flag shaped as a heart
- London’s iconic double-decker bus
- Chocolate Buckingham Palace with a guard
- With an addition of three standardised phrases such as ‘Thank you’, ‘I love you’ and ‘Congrats!’.
For brand activation to work, it requires sufficient attention from consumers and purchasing habits in order to pull off strategy accordingly. From the global shopper research, Cadbury found out that most travelers think that chocolate is a good souvenir to bring back home. Hence, Cadbury developed the right strategy to promote their brand.
Also, this campaign is one of the greatest examples of emotional branding strategy. Whilst stressing customers’ emotional appeals, it has a significant effect on the consumer experience and helps develop brand affinity. It is genius in its simplicity and therefore is truly impressive.
Why is Personalized Packaging so Important for Brand Activation?
Custom retail packaging has been highly appreciated by the customer than the usual ones. Moreover, this is something that stands out and it adds a nice touch to the product. Costs connected with this campaign are relatively minor; such as the cost of the vending machines, POS display and stickers. But, all the potential benefits are outstandingly worth it.
Here is a good sample from Oreo’s campaign. It’s one of our favourite packaging from Oreo.
The outcomes of this campaign are higher brand recognition and positive brand association. People will want to share the picture of the chocolates of being something unique and therefore special, which will lead to positive word of mouth and massive media coverage. The positive outcomes of the campaign considerably outweigh the costs associated with it.
Feel free to contact the ODM Group to learn more about promotional products such as this. Our in-house design team, Mindsparkz, can also help you come up with new and unique ideas for your promotional campaign.
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