Brand activation, an essential part of the mix for any business. Carlsberg have done particularly well in their marketing efforts, this is well known; but they also stimulate this with brand activation. With branded beer trays to be used in pubs, clubs and social drinking venues Carlsberg benefits from many marketing related associations.
Consumers in clubs and pubs will undoubtedly notice these branded beer trays. The brand activation becomes more effective in this case because you are targeting precisely the market that you wish to target and sell to. However there are also many more benefits to using a branded beer tray, tailor-able to your brand.
The benefits of using a branded beer tray for brand activation
- Brand exposure – using these beer trays exposes your brand to in locations where it matters most, especially if you are a relatively small brand. Leading onto the next benefit.
- Affordable marketing – This is an affordable way to empower your brand. The trays can be given to venues to freely promote for you.
- Focused marketing – The marketing is a focused effort brand activation occurs to those buying beer already, perhaps influencing them to try your drink.
- Build your brand – Opportunity to build a smaller brand due to the combined benefits of using branded trays like this.
The variability of a product like this means that any brand of drink can utilize a tray like this. ODM have experience in dealing with products like this, bringing benefits to businesses around the globe.
If your interested in other cases of brand activation, or other similar topics to help your business; feel free to visit our blog where you will find many cases of promotional solutions.