Le Tour de France is the world’s largest annual sporting event. This means great possibilities for increasing your brand awareness. The official Tour Magazine is therefore using on-pack promotion to as part of their advertising campaign. When purchasing the magazine, customers will receive free official Tour de France socks, which is packaged together with the magazine.
Major Sport Events – Great for On-Pack Promotions
Large sports events like Tour de France require annual publishment of a magazine. This means that on-pack promotions are great if you want to add extra value to the magazine + the promo product during a limited period of time. Branding products over a limited period of time, in sporting events such as this, has the advantage that you can focus your marketing directly and by that gain huge interest in your products in a short period of time. This allows for an increase in sales within a short period of time.
There is a lot of possibilities for using on-pack promotions together with major sport events in your future marketing approach. Right now is Vuelta España, and upcoming events like football Champions League and Handball Euro Cup are about to begin.
Why use On-Pack Promotion to Increase Brand Awareness
On pack promotions are a great marketing strategy to make something unique and memorable for your customers. It is a great way to brand your logo in collaboration with other brands. It will make it much easier for customers to remember your logo together with others, leading to an increased brand awareness.