Tour de France Magazine Guide 2017 launched on May 24 with free magazine promo gifts of assorted-color socks, bottle keyring opener, and neck scarf – all in the Tour’s theme. The most informative and colorful race guide’s online stocks and in-shelves merchandise immediately sold out. And we are sure that it was not just plainly because of its 220 pages of informative articles.
Magazine Promo Gifts #1: The Socks
Tour de France guide came with green, polka dot, and yellow tour branded socks. These little feet hugging sweaters are not only proof of purchase. They are also a great fashion statement as well inviting people to buy a copy even those who are not huge fans of the biggest race of the planet. While the race features men, the cute socks make the sport and its paper guide gender-friendly, thanks to its fashionable footwear giveaway.
Colorful socks are great gifts with purchase as they also lure non-traditional buyers. According to an Elite Daily article, colored socks tell the world that the person who uses them has unique sensibilities and playful personalities. And with thousands, if not millions, of people rebelling against monotonous, uniform-like apparels, colorful socks should make a campaign more successful.
Magazine Promo Gifts #2: Neck Scarf
Such style of promotional scarf provides the ultimate versatility because it is both chic and light to carry – the exact reasons why it is a great marketing gift. People, when travelling, want to pack light without compromising the wardrobe. Therefore, a neck scarf is a great reason for the buyers to purchase, all the more. Aside from getting the needed updates for their most-awaited race, they also get to improve a “boring” travel wardrobe through the free-scarf. How can people refuse a jetsetter celebrity staple look?
Magazine Promo Gifts #3: Bottle Opener Keyring
Custom bottle openers are great free gifts for purchases because:
- It is one of the most basic items in every man’s pocket. While you can find a bottle opener everywhere, one that comes free with an important purchase is always more delightful.
- The item is undeniably important both on the road and in-home use.
- Since it is not much to carry, just attach the item to a keychain and it is good to go; making a purchase so much more worth it.
Magazine Promo Gifts #4: Cyclist Water Bottle
How can we forget a staple for cyclists as a freebie for a purchase? With a bike-based hydration bottle, a brand will never go wrong in giving away items that do exactly what it is made to do. People will buy your product and be thrilled so much more with the easy to open water bottle for their rides.
ODM has been manufacturing gifts with purchase such as these items. If you were convinced that colorful socks, the neck scarf, the bottle opener, and the cyclist water bottle were a huge part of the sold-out success of the Tour de France guide 2017, it can do wonders for your campaigns too. Call us today.