How TOUR's Magazine Promotion Idea Stirs Excitement on the Shelves

TOUR Magazine, the ultimate fans’ guide to the 2021 Tour de France, is offering on-pack branded socks as part of their covermount gift campaign. This magazine promotion idea is timely on top of being practical and catchy. Fans of cycling’s biggest race can score these custom branded socks for every purchase of the Tour De France race guide.

Magazine Promotion Idea

How Does This Magazine Promotion Idea Stir Excitement on the Shelves?

1. Utilizing Covermount Gifting

For recent years, the TOUR magazine has been utilizing covermount gifts for their promotions. It is a great promotional idea that can stir excitement on the shelves as it adds value to the product itself. Fans looking for this year’s race guide can feel satisfaction as it offers more than what they pay.

2. Attracting Collectors

Fans of the bicycle race can find this on-pack gift a great addition to their collectibles. The custom branded socks match the race’s fabled yellow jersey or maillot Jaune, which makes it stand above all else! This in-store advertising can definitely turn the heads of collectors upon taking their usual stroll in the supermarket. It can also spark impulse purchases as customers might love to offer this race guide edition as a gift to their friends and family.

3. Drives Purchase Intent

In line with the ongoing tour, this promotion can drive foot traffic to retail stores. Fans will definitely love to check out the new race guide and the promotional product that goes with it. Thus, you can leverage the popularity of the tour to welcome more customers and increase sales. It will boost purchase intent as customers will visit your store to look for this GWP promotion.

Magazine Promotion Idea

This is not the first time that we have featured Tour de France’s magazine promotion. Let’s take a quick stroll in our previous blogs:

In 2017, the Tour magazine offered various sports promotional giveaways to further hype the most awaited annual sports event. The on-pack offer includes assorted-color socks, a bottle keyring opener, and a neck scarf. All of these items are aligned with the tour’s theme — the race guide that year has immediately marked as sold out!

Magazine Promo Gifts – Tour de France Guide 2017 in the UK

In 2015, the official race guide magazine kick-started the season with remarkable on-pack merchandise. This allowed an increase in sales within a short period of time. We believe that the success of this promotion has inspired the succeeding magazine promotional ideas of the sporting event.

Free Tour de France Socks as On-Pack Promotion

Final Thoughts

Socks are a great marketing promotional tool as they offer comfort and practicality. Not to mention, they are easy to customize to match the trends and they are very useful for different types of people. Incorporating them in your next marketing promotions can definitely pep up awareness and visibility for your brand.

How Can ODM Help You?

If you are interested in sourcing new promotional products, get in touch with our team. The ODM Group offers customization and in-depth design modification for your brand to make them suitable for your marketing campaign.

Together with our design agency, Mindsparkz, we will help you plan and produce effective branded promotional gifts to suit your brand. We make sure to uphold our mission of providing clients with high-quality and effective promotional products. Contact us today!

Looking for more marketing gift ideas? Make sure to check out the blogs we have listed below: