Famous German luggage and accessories brand, Rimowa are advertising their magazine promotion in an airport duty free magazine. Using a magazine promotion especially in an airport is effective for advertising more expensive brands at a cheaper price than the high street, making customers more likely to purchase your high-end product.
- By purchasing from the Topas Series, you will receive a Free Rimowa Travel Refresher Bag and a shirt bag.
- By purchase from the Salsa, Salsa Deluxe or Salsa Sports Series, you will receive either of these bags as gifts.
Why is this magazine promotion effective in marketing?
- Brand Awareness and Exposure. An effective magazine promotion are great in targeting customers as they provide high brand exposure. This magazine promo provides an airport duty free promotion, and is good for targeting passengers especially potentials customers flying in first and business class. Both of these gifts have huge potential to be branded with your own design.
- Added value. A magazine promotion can easily increase the value of a product. By promoting a high-end gift with your high-end gift promotion like this suitcase and bags Rimowa offer; will make the customer feel more positive with their purchase and about the brand in the future.
- Justification. By offering an expensive luxury item alongside a gift with purchase, the customer is more likely to buy the product and feel like they have gotten something valuable from it. For example, the Refresher Travel Bag itself has a retail value of HK$385, and the Shirt Bag has HK$280, both of which are expensive, when purchasing the suitcase, it will be a real value for money purchase.
At ODM we have significant experience in product design, sourcing and manufacturing. We can help you with your marketing budgets effectively. Be sure to contact us if you are interested in finding out more information about effective magazine promotions.
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