Top 10 Airline Merchandise Ideas to Help Your Business Take Off!

Airlines companies have long been offering promotional souvenirs to their guests. Airline merchandise is an effective way of increasing engagement and keeping your company memorable. With that in mind, it’s imperative to choose branded promotional products that are relevant to the ever-changing taste and needs of travellers.

Henceforth, we have compiled 10 promotional ideas fit for in-flight retail merchandise. We handpicked these merchandise items because of the invaluable marketing benefits they offer.

Kindly fasten your seatbelts while we serve you these complimentary merchandise ideas and scroll down to see fantastic AirAsia case studies!

Top 10 Airline Merchandise For You

1. Airline Galley Cart

With this airline merchandise, you can put unused galley carts up for purchasing. Consumers would love this because of its functionality. The amount of physical effort required to lift, handle, push, and pull items will be reduced to a minimum.

Alongside its functionality, the galley cart has a high-security lock system and is customizable. It has a lot of space to put your logo or nameplate and tons of different colours to choose from.

Product code: ODM-3357

2. Custom Travel Pillow

Leaving the comfort of their house, one of the number one concerns of travellers is their comfort. For that reason, offering them this custom travel pillow is a fantastic idea. It could help them rest comfortably whether the journey is long or short.

Furthermore, when your customers use a branded travel pillow while on vacation, they will unwittingly associate the wonderful feeling of the holidays with your brand. Deliberately improving customer retention and brand awareness.

3. Branded UV Sterilizer

Amid the coronavirus pandemic, people are becoming more conscious of the things they come across to. UV sterilization is proven to be effective in killing bacteria and viruses. This UV sterilizer will help keep your phones, keys and other accessories free from bacteria.

Moreover, these small and light branded UV sterilizers are convenient. It can easily fit into your bags or pockets, securing your phones and other gadgets will remain bacteria-free anywhere you go.

Product code: ODM-3094

4. Fanny Pack With Logo

Keep your personal items–even your UV sterilizer–close with these fanny packs with logo. Designed for people with an active lifestyle, it is durable and waterproof to keep customers’ personal stuff safe and protected from the elements.

They are functional, convenient, comfortable, and very flexible, making them a particularly ideal marketing gift for travel promotions.

Product code: ODM-3289

5. Custom Journal with Powerbank and USB

Let your passengers document their flight experience with you in this custom journal as airline merchandise. However, it doesn’t stop there. This journal has an embedded powerbank at the back. With their own slots, the three different cables don’t get in the way of your writing.

Aside from that, it comes with a flash drive strategically positioned to act as a door to the journal.

Furthermore, the intimacy of this promotional merchandise that keeps your ideas and memories safe leaves a lasting impression and brand awareness.

Product code: ODM-1789

6. Cork Toiletry Bag

Appeal to your eco-conscious passengers with this environment-friendly cork toiletry bag. Made from cork and canvas, this bag is 100% sustainable. However, sustainability doesn’t mean it lack style with its minimalist and straightforward design.

The reusability of this custom pouch makes way for good promotions. It can also fit not just toiletries but also jewellery, pens, stationery or your custom journal with powerbank and USB!

Product code: ODM-3898

7. Branded Garment Bag

A branded garment bag is a useful and necessary item to pack clothes for trips. However, they act as an all-purpose carrier for your clothing. Made of breathable material, it helps to circulate air inside the bag so that your clothes don’t get damaged.

This is just what your clients need to carry their suits in style as they travel across the globe.

Furthermore, it allows your brand to get maximum exposure every time anyone uses these bags or sees them at airports, hotels or elsewhere, it will remind them of your brand or company. It’s practical, versatile and will ensure your company’s name stays in front of customers and clients for years to come!

Product code: ODM-3923

8. Personalized Kids’ Luggage

As an airline company, it’s important to give enough attention to all of your passengers, including kids. This personalized luggage for kids will definitely make them say, “Wow!”

This is beneficial because impressions for kids tend to stay until they get old. Thus, ensuring they will do business with you in the future.

It’s also highly customizable from cars to cartoon characters, you can be sure our team of creatives would come up with a child-friendly design.

Product code: ODM-2082

9. Custom Logo Shaker Bottle

To make sure you replenish your bodily fluids over long hours of travel, this custom logo shaker bottle is the best gift for your clients.

It is stylish and portable with a thick curved handle connecting to its lid. You can just slip a finger or two to carry it anywhere. It can also be hung without fear of the handle breaking and is light enough to hold with your hand.

Custom logo shaker bottles are a smart way to advertise your brand to a specific market and let that market advertise you more on ground level.

Product code: ODM-3969

10. Branded Trolly Cup Holder

Trolley cup holders are ideal for international travel and day trips. They can be customised with your logo and are made to fit most cups like your custom logo shaker bottle!

With a single investment in obtaining this branded merchandise, your company will gain significantly more exposure over time because travellers will carry your brand with them as they travel from place to place – exposing others to your brand in the process!

See how an established company used airline merchandise:

AirAsia is a multinational airline near Kuala Lumpur, Malaysia. They either offer retail merchandise or giveaways to spice up their marketing.

AirAsia proved once again that they know how to amplify their marketing message through their airline promotional products. The company used the following items as their airline collectable merchandise:

Airplane replicas make great souvenirs. They leave a positive impression on customers and are fun to collect. By putting the toys on display, customers are indirectly promoting AirAsia to their guests.

As such, the airline gets extended exposure beyond the airport. Furthermore, promotional toys, such as these model airplanes, will allow them to market their services at no additional cost.

We can’t get enough of these cuddly stuffed toys! The plushies are all wearing AirAsia uniforms, which remind passengers of the airline’s friendly and welcoming flight attendants. One of the stuffies even has a ribbon and a branded heart-shaped plush toy.

Custom plush toys are marketing managers’ top pick for brand campaigns because they create an emotional connection with guests. They serve as the mascot of their company, making their brand more personable.

Hours-long flights can be very boring. Kids can become restless mid-journey so what can you do to make them enjoy the flight? Toys are a fail-proof way to keep kids busy and make their flight more enjoyable.

The above photo is a miniature model of aircraft A 320. With these brick pieces, kids can personalize their brick aircraft toys and pass the time having fun.

Cute and unique, these little collectable airport playsets will make your kids’ imagination fly high!

It consists of tiny trucks, planes, cars, and even traffic cones. As you can see, there are also cutouts of airport staff, to complete the setup.

For more in-flight product ideas, check these blogs out:

Can’t get enough of our airline merchandise ideas? Check out more aviation promotional items from AirAsia to get ahead of the competition.

Vietjet Air’s airline promotional items are a great example of effective airline marketing. The custom retail merchandise is well-designed, which greatly helps their strategy. Learn more about them here.

Do you know why promotional umbrellas are effective airline marketing gifts? Read the blog to know what makes AirAsia’s folding umbrella so effective:

Many airline companies understand the importance of catering to a diverse group of audiences with distinct preferences. AirAsia is a source of great inspiration when it comes to marketing to kids. Here’s why:

Here is some brilliant branded merchandise from HK Express Airlines, and we are sure that you will love them too. Check them out!

Promotional travel kits are an effective way to make your airline company stand out. So, here are some simple tips to make your kits more eco-friendly:

Plastic toys don’t have to be for children, they can also provide a great novelty for company merchandise and promo gifts. Take a look at this great example of a merchandise idea for China Airlines we spotted in a Canton Fair before:

How a stirrer can be a perfect promotional tool for airlines? Learn how having this kind of promotion mid-air makes the brand stand out from the competition in this blog we prepared for you!

China Airlines is famous for offering high-end, luxurious gift items on board, on the plane and via the Internet. Learn more about how the airline successfully implements its promotional campaigns here:

In essence,

Airlines’ priority in business is to take their passengers safe and comfortable from one place to another. To further cement their pleasant experience, offering them promotional merchandise that they can take for their next travel helps. It also makes them excited for their next trip with you, and the possible useful merchandise they can get next.

Harness Our Team’s Creativity!

With a decade of experience, here at ODM, we work to make sure your business would find the best marketing strategy that fits your need.

We have a dedicated team of creatives, Mind Sparkz, helping you reach the promotional material and design that you envision. Aside from that, we offer a range of services that include, but are not limited to — POS displays, gift with purchase ideas, and premium giveaways.

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Frequently Asked Questions (FAQs)

What are some common materials that are used to produce eye masks?

Silk, cotton and polyester are common materials used in producing eye masks. Silk is the best material for sleeping masks. Cotton is soft, lightweight and has the ability to block light. Polyester is lightweight, durable and inexpensive.

What is a common method used to print/customize umbrellas?

A common method would be screen printing. This is a technique where a mesh is used to transfer ink onto a substrate.

What materials are plush toys stuffed with?

Common materials would be polyester Fiberfil and wool.

2022-06-10T18:08:28+08:00

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