It’s high time to plan you marketing budget for next year, so let us see how that could done by looking at the flag carrier and largest airline in the country — China Airlines — are implementing their promotional campaign.
China Airlines are famous for offering hight-end, luxurious gifts items on board of the plane and via the Internet. They collaborate with Hugo Boss, Estee Lauder, Hermes, Mont Blanc, and many others, but also, they have manufactured a special branded items, such as this Mini Trolley Pen Holder, made in the shape of an inflight service cart, on moveable wheels, from metal material, and with sides printed with China Airlines logo and blossom motif.
One more premium item, offered both during your flight and on-line: Captain and Cabin Crew, small charming high-detailed customised figurines of several designs. The gift contains 2 figurines, platforms, and tiny cap, suitcase, and magazine.
Recently, China Airlines offered a nice gift with purchase promotion: 2 pieces of Cabin Crew Anti Dust Ear Plugs as a free add-on for buying the Crew figurines.
Anti Dust Ear Plug is a brand new product in promotional industry, which is now getting an extreme popularity in Asia Pacific, — perfect for promotions of low marketing budget. It protects your device — cellphone, tablet, MP3-player — from getting the dust into the ear plug, but what is much more important, it is a option for smartphone decoration with minimal investment.
We searched for cool options for you, which can be easily manufactured in China by ODM Group in a great variety of forms:
The tips how to plan a successful marketing budget:
- Set your annual goals — quantitative such as total revenue, profit, number of customers, and strategic — new markets, new distribution channels, or brand renewal.
- Outline your major marketing campaigns. Your plans should include: the top 3 campaigns you will run to generate leads, the main promotions and giveaways through the year, the media you will use (email, social, print, telemarketing, trade shows, publicity), tools, technologies or resources you’ll need (a new website, an email service provider, or new software)
- Develop a marketing budget. Many companies just estimate, or base their budget on last year’s spend. An estimate is better than nothing, but if you’ve defined your major campaigns and needs, you can develop better numbers.
- Revisit your marketing plan regularly to measure your progress. If you don’t review the plan regularly, it’s easy to lose focus.
Feel free to contact ODM group to find out have we can help you with promoting your business. We have years of experience with sourcing marketing products though various Chinese suppliers. Also please see our special page dedicated to POS displays case studies.