Marketing to kids is a bit tricky. Careful planning is crucial to develop effective and wholesome promotional products for kids that even parents will love. To help you come up with great ideas, here are some excellent examples from our recent trip.
We spotted these cool merchandise being advertised on a Duty Free Magazine on board Airasia. They are offering a wide range of retail products that target the younger market. There are Frozen and Pororo-themed products being sold in-flight.
Kids will surely love the Frozen wallet set that includes a branded wallet and a colorful analog watch. The trifold wallet as well as the branded custom watch showcase Elsa as the main design.
This insect repellent will surely keep children safe from diseases caused by mosquito bites. It features a Pororo and friends’ characters so kids will be encouraged to use this product.
Prevent chapped lips with this Pororo lip balm! Kids and adults alike will surely find this one useful. The lid of lip balm have Pororo and friends’ faces so they really are eye-catching and engaging.
Why These Promotional Products for Kids Are Effective?
When we talk about In-flight promotion, these are any promotion done by airlines to improve their brand campaign. Some airline companies offer freebies, while others offer products at large discounts. Doing so immensely improves customer service.
These products are for retail. But in this blog, we will take a look at their promotional benefits.
With wallets, you have two sides to play with. Both sides can be printed with your brand name, logo, or brand message. As kids love vibrant colors, we recommend to use hues that pop.
In our example, Frozen wallet is showing its main character Elsa. The pink lining perfectly frames the design, making it stand out more.
Why we like promotional wallets and purse is because they come in a range of styles, shapes, colors, and designs. Functionalities differ as well. For instance, there are wallets for documents, for bills, as well as coins.
Watches are a great way to get your brand literally in the hands of your target customers. As customers always look on their watches to check the time, your brand gets daily brand exposure.
As watches also work as fashion accessories, they can be customized to various sizes and styles. Our example is an analog watch with Frozen’s Elsa as the main design. It is decked out in Frozen’s signature color, which makes it easily recognizable.
With watches, you can have a lot of options, design and style-wise. Whether you want an analog or digital watch, make sure to add a splash of bright colors and engaging, fun, designs to keep children interested.
Branded Mosquito Repellent
Don’t let mosquito bites stop your fun! Dengue and malaria are diseases that you can get from mosquito bites and kids are vulnerable to these illnesses. But as a parent, you can protect your kids from mosquito bites by using a mosquito repellent. What makes this stand out is the custom shaped container that kids will love. The vibrant color and cute design are engaging.
Keep lips moisturized with this cute branded lip balm! Why it makes a great marketing gift is because it’s not only handy, but it also allows brands to communicate their message in a subtle way.
The lip balm in this example is really enticing. The yellow branding stood out against the blue colored tube. And to make it more appealing to kids, they have added a Pororo topper. From the packaging, one can clearly guess that the lip balm is banana flavor.
So why should your company invest in a promotional lip balm? One, portability. A small item like this can fit into a small bag, allowing customers to carry them around with ease. Secondly, it not only targets children, but it also appeals to parents. Anyone can use a lip balm so this means greater brand reach.
Do you need help developing your own promotional products for kids? If so, get in touch with ODM today. Our team of product designers and merchandisers can whip up some great designs that will surely get your customers hooked! We can also help you source custom promotional toys for in-flight promotions.
If you are keen to learn more about promotional products for kids and in-flight promotions, check these blogs out!
Here are promotional product ideas suitable for kids. Check them out:
We absolutely love these notebooks! Unique texture and colors are what make these notebooks really stand out.
L’Oreal has a cool offer to their customers: branded tumblers! Stay hydrated all day with this reusable tumbler.
Here are some awesome promo gifts for kids.
These custom luggage for kids come in quirky and fun shapes that customers will surely love! Find out why they are an effective marketing tool.
Here’s how Nestle Cerelac pulled off their on-pack promotion. Offering a free feeding bowl, the brand effectively promoted their products to their target market market.
Below are blogs on in-flight promotions
La Colline has launched an exclusive on-flight promotion that customers will absolutely love! The beauty kit was given away as a redemption gift, which allows customers to save more.
How did this Cognac GWp helped boost sales? Find out in this blog:
Can a pocket mirror help improve your in-flight sales? This blog will explain how your brand can benefit from this promotion.
Travelling can be a bit tiring, why not make your passengers feel more comfortable with these in-flight merchandise?