Malindo Air has a fun surprise for their customers! They teamed up with Disney and Wandering Monkey for some awesome promotional merchandise for kids. Here’s why this in-flight advertising helped their sales take off!
The airline, together with Disney, released kiddie products showing Frozen’s Elsa, Finding Dory, and Wandering Monkey characters. They offered coloring materials, lip balms, and activity sets.
Kids will surely love the in-flight offers because not only are they colorful, but they are engaging as well. Using popular characters as the main design is an effective move because they are easily recognizable. Children and even adults know who these characters are. As such, the possibility of the products being sold is high.
Wandering Monkey Activity Set
The set includes games, stickers, felt pens, stencils, postcards, diaries, and puzzles.
This set gives young passengers something fun to do while onboard. Not only will this keep them busy but this is also a great way to hone their artistic skills. They can share this with other kids onboard or with their parents. Furthermore, this will help first-time flyers to combat flight anxiety.
Frozen Flavored Lip Balm
These lip balms come in different flavors and designs featuring Frozen characters such as Anna, Elsa, and Olaf. The pack also includes free Frozen stickers that kids can play with.
Here’s a closer look at the Frozen-themed products. The lip balms come in ice-cube shaped containers with Frozen characters.
Finding Dory Coloring Set
The set includes 10 twistable crayons with crayon storage tin, 3 colorful stickers sheets, and 10 Finding Dory coloring sheets. Kids can keep these products even after they have reached their destination, thereby increasing brand interaction.
Kids will enjoy embellishing the coloring sheets because the twistable crayons do not need sharpening. Just twist the crayon to keep the color going! It is convenient and less messy than ordinary crayons. Once done with their activity sheets, kids can keep all their art materials inside the custom tin box.
Why We Love These Custom Promotional Products for In-Flight Advertising
Here are the reasons these products have helped boost their in-flight advertising.
Compelling – With their favorite characters as the main design, no child can resist these products. With “pester power” at play, parents will surely be compelled to buy them for their kids. Pester Power, also known as the “nag factor,” is the ability of kids to influence adults to buy them the products being advertised.
Easily Recognizable – Who does not know Elsa? Dory? Or Olaf? These popular characters pull in customers and keep them engaged.
Ideal for Kids – Some kids are afraid of boarding the airplane. So what can you do to ease their fears? Make them comfortable during flight by keeping them busy. Besides increased sales, Malindo Air wants to make sure that kids enjoy their flight by offering them activity sets. These are wholesome and worthwhile activities that will boost kids’ creativity.
Boosts Sales – Tapping other companies to advertise with their magazine not only increased their sales but it also helped to promote Frozen, Wandering Mokey, and Finding Dory. Therefore, this is a win-win for all the companies mentioned.
Enhanced Travel Experience – One of the goals of in-flight promotion is to enhance customer service. Aside from cool retail products, airline companies can also hold contests in-flight or offer freebies when customers buy certain products. Here is a previous campaign from Malindo Air.
In this blog, we featured various iconic perfume packaging designs from different brands.
Another amazing set of in-flight promotional gifts from Malindo Air. We have also shared some tips on how to make your gifts more sustainable.
Get In Touch with ODM
In-flight advertising is indeed helpful in creating a stronger brand-consumer relationship. when it comes to marketing to kids, branded promotional toys and activity sets are our top pick. They increase brand engagement and make their travel experience more fun.
So, if you are keen to improve your in-flight advertising, then contact ODM. We have a team of product designers and merchandisers who can help you with sourcing and manufacturing of custom promotional merchandise for the airline industry.
For more ideas, check these blogs out!
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