The Hong Kong and China mainland based financial institution, The Bank of East Asia (BEA), is now offering several of promotional products to customers who apply for a credit card of BEA. Offering promotional products has certainly turned out to be a good marketing approach, since the bank has become the largest bank in Hong Kong during the past years.
The marketing campaign from BEA is seen as an premium. This is a premium given to new customers, as conditionally they will earn it by later purchases. Customers can chose between 6 different kinds of promotional products as their reward. The products are: A Hithot real-time aerial vehicle, a Lenovo 7 inches tablet, a Hideo Wakamatsu 25 inches suitcase and 3 different coupons and vouchers to various of online shopping sites.
This kind of promotion can be related to a purchase with purchase marketing solution as it helps the company to hold on their customers by giving them products for “free”. It is a great marketing strategy as customers actually purchases more to earn the premium as they are promised.
One of the premium gifts contains a Hithot real-time aerial vehicle, which is a great promotional product for most industries. It provides a significant branding area with great customization possibilities.
The second premium gift customers can choose is a Lenovo tabet, which offers good branding area if you choose to offer a free tablet-cover together with the tablet.
The third and last promotional product that BEA is offering is a Hideo Wakamatsu suitcase. This luggage provides large branding areas and is a great product to create more visibility in public.
Why include Promotional Products in your Marketing Approach?
A goal for industries, big and small, is frequently brand recognition. How can you make your brand not only stand out from the competition, but also persist in the minds of customers, both current and potential? One way is to get innovative with your marketing. Promotional products are a simple tool that can help raise brand awareness for your business by customizing an item that a customer can use in his or her everyday life with your logo, for instance, you are able to keep your business top of mind.
Here at ODM we specialise in promotional products. If you find this article useful, be sure to view our ODM blog here and you will find more useful information on marketing strategy and our company.
In addition, if you’re interested in related study cases like this, then please visit our gift with purchase page, with tailored advice on this topic.