HSBC captivates the interest of its clients through its unique custom promotional product ideas and furniture. Below we explain what made them stand out at a Great Festival Of Innovation by Great Britains UKTI in Hong Kong.  Many brands had little gathering areas outside but HSBC decorated its area in an excellent manner.

Custom Promotional Product Ideas - Case Study From HSBC On Branding

Custom Promotional Product Ideas – Case Study From HSBC On Branding

Putting your own logo on any simple promotional product is not enough distinctive. Customers’ impression of a brand is more positive after receiving promotional products. Using custom promotional products helps improve your brand exposure. The longer the customers use your promotional product, the stronger the impression it creates.

Custom Promotional Product Ideas - Case Study From HSBC On Branding

Custom Promotional Product Ideas – Case Study From HSBC On Branding

What do we love custom promotional product like HSBC?

Custom Promotional Product Ideas - Case Study From HSBC On Branding

Custom Promotional Product Ideas – Case Study From HSBC On Branding

Novel design – The novelty of  HSBC’s promotional products gets customers’ interest. Create your own unique product designs to make an impact.

Uniform Logo – Using the same logo for custom promotional products is a great way to make remarkable and strong impression on customers. The color that HSBC used on the promotional products showed its brand identity.

Custom Promotional Product Ideas - Case Study From HSBC On Branding

Custom Promotional Product Ideas – Case Study From HSBC On Branding

How unique custom promotional product ideas impact brands:

  • Brand recognition – All businesses aim to build good brand reputation. Using a custom promotional product gives your brand an opportunity to make your brand recognizable to customers.
  • Loyalty and retention – You can print your logo on your custom promotional product which customers will use everyday. This way, the brand image remains on top of customer’s mind.
  • Build customer’s relation – Using a custom promotional product makes your brand look more appealing. It benefits your brand identity. Looking at HSBC’s promotional product, you can feel the energy, passion and action.

A custom promotional product can improve your brand performance in many ways. It can be handed with gift with purchase, custom purchase merchandise or free gift.

Here at ODM, we can help you to create your own promotional product. Also, we design and manufacture POS Display, promotional product packaging and other service. If you are interested, feel free to contact us anytime!

 

To get more information about custom promotional product, read our blogs:

 

 

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