How Jameson Whiskey Scores Big Marketing Points with Brilliant Scratch off Game

A promotional scratch off game is more or less like a lottery game. It has its similarities but is totally different in that you are winning custom prizes from a brand – it helps them get closer to new and old customers. It plays a key roll in driving impulse purchase. When a scratch off game turns into a promotion for a brand, it becomes an effective tool for marketing.

With Jameson Whiskey‘s brilliant scratch off game, the customer buys a Jameson Irish Whiskey; receives a scratch off card. The card gives them the chance to win a drinks promo gift or a free Jameson drink. The promo giveaway is a customised Jameson shirt. Find this whiskey scratch off promotion in selective pubs and bars all over Tokyo, Japan.

When we scratched off the message we learnt that we did not win the T-shirt, but the suspense was fun anyway.

How Jameson Whiskey Scores Big Marketing Points with Brilliant Scratch off Game

Promotional T-Shirt Scratch Off Game Prize by Jameson

Shirt Design – The design on the free shirt looks really unique and wearable. The graphic complements the font style used in the “Jameson” word. It has this “industrial” feel which makes it trendy. Overall, the design reminds me of the Superdry brand which is a hit amongst the Japanese market. Jameson loves to style its customers, check out this sleek card holder from Jameson.

Whiskey Promotional Products – Jameson Card Holder GWP Giveaways.

Shirt Quality – When it comes to quality shirts, we highly suggest using high quality 100% cotton. Cotton -made shirts are more breathable and comfortable. Therefore, customers would wear them always which contributes to your brand promotion.

Jameson Free Drinks

This free drink prize is also a good marketing move from Jameson Whisky. It enables potential customers to taste and experience the product. What makes it even better is that the “free” drink is part of the scratch off game promo. Also, the location is perfect since it’s run in bars that with high foot traffic. Speaking of freebies, this free flask below could also be a great prize for a scratch off game promo.

Jameson Branded Flask as Gift with Purchase

How could a Scratch off game benefit your brand?

Attract New Customers – If scratch off cards are handed out at parties or events, this move attracts potential customers to check out the brand. When the customer scratches to find a prize, they’ll feel happy about it. They’ll share this with their friends and family. Therefore, keeping your network of clients rapidly growing.
Leave your Mark – Doing this campaign ensures that your brand leaves a mark on customers. You can even customise the scratch off cards and turn them into business cards at the same time.

How Jameson Whiskey Scores Big Marketing Points with Brilliant Scratch off Game

In conclusion, this scratch-off game by Jameson is a uniquely-made promotional campaign. It’s not common yet to use all the elements of a perfect marketing campaign.

If this scratch-off game interests you, feel free to contact the ODM team. We are experts in marketing and manufacturing. Therefore, we can assure you that we can help you with any promotional or marketing needs.

Check other Jameson successful marketing campaigns:

How does Jameson dominate the travel retail space with a creative product display stand? Learn more about the design factors that the brand used to market effectively.