There are many benefits of in-flight promotions: an increase in sales, improved customer service, and a large customer base. They can be freebies or add-ons. Check out AirAsia‘s in-flight marketing! We found a wide range of cool branded in-flight merchandise in their magazine, however, one product stood out- a folding umbrella with logo! Here’s why we love this custom umbrella.
Folding Umbrella with Logo
One of the things that caught our eye is the handle, which resembles an aircraft’s tail. It also comes with a branded umbrella pouch with Airasia’s logo and aircraft printed on it. When folded, the umbrella looks like a mini airplane.
Folding Umbrella with Logo
Besides its unique features, we believe that the umbrella is a great way to boost Airasia’s marketing. Here’s how:
How Can a Folding Umbrella with Logo Boost Airasia’s Marketing?
Unlimited Exposure
What is great about custom branded umbrellas is the greatness of its reach. With a promotional umbrella, you can advertise your company even in far-flung places that technology cannot reach. It is easily the best walking advertisement you should include in your ambassadors kit.
Protection from Rain and Harsh Sunlight
The climate in Asia, especially in the Southeast Asian region, can be very unpredictable. As such, a folding umbrella can come in handy when you travel. It is lightweight and portable so it does not take up much luggage space. AirAsia’s folding umbrella offers UV protection while promoting the company. Therefore, it is a win-win for the company and the customers!
Creative Marketing
Another good point of this Folding Umbrella with Logo is that it can be customized any way you want to make a good first impression. In our example, the foldable umbrella looks like an airplane when it is put inside the pouch.
The ability to be customized is what we like about umbrellas. Marketing managers can be as creative as they want when it comes to designing their promotional umbrellas. ODM has experience in designing and sourcing promotional umbrellas and below is an example from our factory:
Upholds Brand Image
AirAsia’s umbrella comes in its signature red hue with its logo printed on the canopy, creating a vivid image of the company. The handle and the pouch can be great conversation starters because they are unique and noticeable. But how does this uphold brand image? Not only will customers remember the company name, but they will also eventually associate AirAsia with cool custom retail merchandise.
Long-Lasting Brand Visibility
Custom branded umbrellas are an inexpensive way to create long-lasting brand awareness. A good-quality umbrella can last for years, which means your brand message will stay with your target audience for as long as they use it.
This is why we see AirAsia’s umbrella as an effective marketing move. With daily use, hundreds of people will see the branded umbrella in different locations, thereby promoting the brand at no additional cost.
Our Key Takeaways…
Indeed, umbrellas are one of the best promotional products out there. Design flexibility, usefulness, and longevity are the reasons companies, such as AirAsia, invest in branded umbrellas.
So, if you need help with designing a Folding Umbrella with Logo for your business, then do not hesitate to contact us. You can rely on ODM for designing and sourcing any custom promotional merchandise. Be sure to visit our online magazine for more promotional product ideas.
Previous Blogs on In-Flight Advertising
Customers will surely enjoy their flight with AirAsia’s custom merchandise. Check this blog out to learn about their in-flight campaign.
Are you looking for in-flight merchandise ideas? Check out these Frozen-themed products offered by Malindo Air!
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