Merchandise with Company Logo: 5 Ways They Are Pulling In Shoppers

Kamaz is a Russian brand of trucks and engines manufacturer. We sighted their merchandise with company logo at a Petrol station in Russia. Encased in a glass display were jackets, thermos, plush toys, a notebook, hat, and glove for sauna, and a truck toy.

Branded merchandise is a brilliant marketing tool to establish brand identity and of course, stimulate sales and positive word of mouth. So, how did their merchandise with company logo help Kamaz? What stood out to us?

 

Merchandise with Company Logo- Excellent Examples by Kamaz

Jackets

We absolutely love the branded jackets on display. The thick overalls look warm enough to keep the wearer comfortable when the temperature drops. Since the weather is getting chillier by the day, this custom retail merchandise is definitely a great offering to customers, especially travelers and tourists who may need to wear something warm while on the road.

 

Notebook

Simple yet useful, notebooks are always on top of the list of best branded promotional items. As notebooks are going to be of use to customers for years, they ensure finer brand remembrance and visibility. Furthermore, as people use them every day, the brand becomes integrated into the lives of their target market.

 

Hat and Glove for Sauna

What better way to relax after a long day’s work than going to the sauna? Brilliant retail merchandise, customers will surely appreciate the custom hat with logo and glove pairing. Wearable merch such as these, ensure that the company enjoys unlimited brand exposure beyond retail shops!

 

Custom Plush Toy

Kamaz is also offering a custom plush toy complete with a branded blue shirt. Kids and kids at heart will surely be delighted with this plush toy. And as for Kamaz, this is more than just a promotional toy, but it is also a marketing tool to spread the word about their company. Since Kamaz is a truck and engine manufacturer, they give off a serious vibe. But a Kamaz plush toy makes them more likable.

 

Branded Thermos

We also spotted a branded thermos being sold in the shop. Made from stainless steel, this is guaranteed to keep drinks warm all throughout the day. Their product designers did a great job using their signature brand color to reinforce their brand identity.

 

Branded Truck Toy

Since Kamaz is a company that specializes in trucks and engine manufacture, offering a truck toy is a brilliant idea. Not only does it represent the brand perfectly, but this can also be turned into a collectible truck toy. This appeals to toy trucks and car collectors.

In What Ways Can a Merchandise with Company Logo Pull In Customers?

1. These pieces of merchandise are exclusively offered by the company and the petrol store that sells them. Offering customers branded merch that they cannot find anywhere else gives off a sense of exclusivity, so people would naturally want them.
2. Moreover, Kamaz’s custom retail merchandise is useful for cold weather. The jackets, sauna items, and thermos will be a great companion to stay warm and comfortable all throughout the winter months.
3. Merchandise with company logo also helps generate more leads. For instance, the stuffed toy one allows Kazam to advertise their company in a way that is not “hard-sell”. People are likely to become receptive to their marketing message because the merchandise is not forcing them to use their services or products.
4. They also establish connections, especially when the merch is given away for free! The products are perceived as rewards or “thank-you” gifts from the brand they support.
5. Merchandise with company logo can also help brands make a statement. They are very useful in telling your story and what you strive to achieve. Daily use items make your brand seem more reliable in the eyes of customers, thereby keeping your name on top of their minds.

 

Where Does ODM Come In?

If you need help with designing and manufacturing merchandise with company logo, then do not hesitate to contact ODM Group. With years of experience in the promotional product industry, you can rely on us for high-quality custom marketing gifts and merchandise and POS displays.

We specialize in product sourcing, brainstorming, and designing. You may get in touch with our team so we can get started with your project!

 

Blogs About Merchandise with Company Logo

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These pieces of branded merchandise from Carlsberg are so cool, you will be convinced to buy more! Check this out:

 

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