5 Lessons to Learn from Beefeater’s Gin Gift Pack Idea: A Case Study

Beefeater London’s latest gin gift pack idea is creating a buzz in Hong Kong stores. The brand’s drinks gift set is presented in an attractive product packaging box containing a 700ml bottle of Beefeater Pink Strawberry and a beautifully designed custom logo glass.

Gin Gift Pack

Gin Gift Pack

 

Who is Beefeater London?

Beefeater London is founded in the year 1820 by the Taylor family. It offers a wide variety of flavoured gins, such as strawberry, orange, and lemon gin.  Beefeater is the world’s most awarded gin based on the International Spirits Awards from 2004 to 2019.

Aside from its world products, its marketing strategies are undeniably planned and prepared for the world to see.

 

5 Valuable Lessons From Beefeater’s Promotion

We’ve seen a lot of drink promotional gimmicks in different parts of the globe. When we find one, we always make sure to feature it on our blogs for our readers and clients to see. In that way, we give them ideas about how other businesses advertise their products in the market. We also provide them with marketing concepts they may adopt for their brands.

With that said, here’s our rundown of the marketing lessons we learned from Beefeater’s latest in-store marketing idea.

1. Be creative with your packaging.

The primary purpose of packaging is to protect its content from any damage. But effective packaging doesn’t just keep the item safe but also helps sell the product.

One of the most important lessons we learned from Beefeater’s gin gift pack promotion is to become creative with your product packaging. As a business, we have to always think outside the box. Find ways how to make your product stand out in the crowded market.

Aside from the product packaging design, the material to be used for the packaging should also be considered. Will it be enough to protect the product? Will it be easy to produce? Thinking about these basic elements would help you create an ideal packaging for your merchandise.

Gin Gift Pack

Gin Gift Pack

 

If you can notice with Beefeater’s packaging, it is undoubtedly captivating. From the colours, graphics, and cutouts, every detail highly represents the product and the brand. Anyone who will see this creative product display will surely pay attention to the promotion.

In addition, information is printed on the packaging, providing shoppers with important details about the brand and the product.

 

2. Promote nothing but the best product.

When you’re promoting something, you should be confident about it. Advertise a product that your customers will love and will keep on buying. Those who are pioneer businesses indeed have an advantage when it comes to this category. Since they’ve been in the industry for long years, they have already built loyal customers and partners.

Let’s talk about Beefeater’s Strawberry Gin. This pink drink is made using the original Beefeater London Dry Recipe with the addition of Natural Strawberry flavouring to give it a vibrant and delicious strawberry taste. Because of Beefeater founder’s continuous search for good drinks, he came up with this flavoured drink, which ingredients were purchased from London’s Covent Garden markets in the 1800s

Gin Gift Pack

Gin Gift Pack

 

3. Provide Free Recipes 

These days, as packaged food companies fight for shelf space, it’s crucial to create a unique way of enticing customers. Providing add ons to your product being promoted can set you apart from the competition. When talking about add ons, it can be complementary items or free recipes for the F&B brands.

Some forward-thinking food and drink brands are embracing the use of recipes on their packets to inspire and push people to buy their products. Providing customers with an easy way to create a dish or mix drinks from a product adds value and increases the interest in the product by giving it practical use.

Gin Gift Pack

Gin Gift Pack

 

With that said, Beefeater takes advantage of this smart marketing strategy. An exciting Gin & Tonic recipe is printed at the back of its creative product packaging. This helpful recipe on packaging allows customers to mix their own G&T at home.

 

4. Ensure that the free item being offered complements the main product.

Providing any free items with purchase to customers is fine as long as it is useful, but proving a gift that complements the main product is more practical. We saw many gifts with purchase ideas in different supermarkets in the world. Most of the GWP merchandise we see doesn’t really fit with the main product being promoted, but still, customers buy them.

Though we want to impress and provide extra happiness to our customers, we also have to consider if the item we are providing really suits their needs. For instance, offering a free bowl for every purchase of 1 cereal pack or a free toiletry bag for every cosmetic product purchase. In that way, you can ensure that customers can benefit from the product and the free item you offer.

Gin Gift Pack

Gin Gift Pack

 

Beefeater’s free custom drink glass is a perfect example of an excellent complimentary gift item. The brand can ensure that customers can use the item whenever they drink their gin product.

 

5. Always customise your promotional products. 

Customising products gives a lot of advantages to every business. Putting your company logo on any promotional products released in the market helps you build your brand identity. Moreover, it allows you to introduce your brand to your target leads. It also increases perceived service quality, customer trust, and ultimately customer loyalty toward a brand.

As you can see, Beefeater’s custom design glass is printed with the brand logo. This gives the business an ownership of the free item, making it even more authentic.

 

See more of the case studies we’ve written before about various gift set ideas in the market.

These whisky gift packs from Jim Beam and Maker’s Mark are among the marketing campaigns we are searching for. The premium complementary items make these promotions stand out in-store!

 

Bacardi ran a drink marketing campaign in the UK retail market last year. Shoppers were entitled to get a free custom ice ball mould for every purchase of Bacardi Ocho Rum (700 ml).

 

Label 5 makes its products more appealing to customers, with its ice bucket as custom product packaging and GWP merch to promote its whisky. For every purchase of Label 5 whisky. Customers can also take home the custom-designed ice bucket.

 

In Conclusion…

Promotional gift pack helps brands to attract more shoppers and increase their sales. The efficiency of this marketing strategy makes it one of the most popular tactics used by businesses from different industries.

If you also consider this marketing gimmick for your brand, we hope that this case study will help you design an effective and successful gift pack promotion.

If you need a team to help you brainstorm and manufacture your free item to be used, feel free to connect with the ODM group. Together with our experienced product designers from Mindsparkz, we will help you create the promotional items you need.

From gift pack ideas, gift with purchase merchandise, and POS display units to be used, we can help you produce them all. With almost two decades in the sourcing industry, we can guarantee that the products and services we offer are made of high quality.

From concept through to production, we provide every service needed to bring new ideas to market. Reach us out today!

 

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2022-05-16T11:39:37+08:00

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