Marketing Whisky with Label 5: Branded Drinks Ice Bucket As GWP Merch

Whisky is one of the most popular alcoholic drinks in the world. It comes in different flavours, colours and styles. Undoubtedly, it is so versatile that it can be enjoyed by everyone. To make their products more appealing to customers, drinks brands like Label 5 leverages branded drinks ice bucket as custom product packaging and GWP merch to promote their whisky.

 

Label 5 takes great pride with its elegant and smooth Blended Scotch Whisky distilled and aged in Scotland. Being an alcoholic drink company, the brand understands how important personalised gifts are, particularly when they are used as giveaways to customers along with their purchases.

When you’re serving up a sophisticated libation like whisky, it’s all about the presentation. A good ice bucket can go a long way toward improving the overall experience of drinking whisky and other spirits. This is why we are loving this in-store promotion idea from the brand that we spotted during our travel to Beirut.

Branded drinks ice buckets are a popular promotional item for drinks brands to give away or sell. But why?

 

Why Include Branded Drinks Ice Buckets in Your Marketing?

1. They provide added value for consumers.

A gift with purchase can be a great way of boosting sales. But if you’re going to do one, then make sure it’s complementary to your brand. This is precisely what Label 5 have done.

Label 5 have really thought about what would add value for consumers and help them to enjoy the product even more. A branded drinks ice bucket is a perfect gift to get people excited about their purchase and create a memorable experience that they will want to repeat in the future.

 

2. They help promote brand awareness.

A branded drinks ice bucket is an effective promotional gift as it has a high perceived value and can help improve sales figures. The type of customer that you’re targeting will need this type of merchandise because they will have alcoholic drinks at parties or get-togethers.

This means that they will use a custom GWP merch like this on many occasions, which leads to more brand exposure.

 

3. They encourage loyalty.

A gift with purchase is a great way to enhance a customer’s loyalty to your brand, especially if they are a repeat customer or have bought something high value. But the key to success isn’t simply offering your customers an item; it’s offering something that they will actually use (and hopefully keep).

The promotional ice bucket is an effective branded drinks giveaway because it has a strong visual appeal and can be reused time and time again – making it likelier for the customer to remember your brand.

 

4. They increase the perceived value of products.

Gift with purchase promotion is a great way to increase the perceived value of your product, and help it stand out from the competition.

With whisky, in particular, it can be difficult to set yourself apart from other brands, as there are so many on the market. This is an opportunity for logo exposure right away. Your customers will also start to associate your brand with high-quality drinks and service as they receive their drink in a premium quality branded ice bucket.

 

5. They offer excellent marketing opportunities.

People want to show off their possessions to others. And if a branded drinks ice bucket makes a statement, why wouldn’t you want to include it in your marketing?

Apart from serving a practical purpose, branded drinks ice buckets also serve as an effective marketing tool for brands selling liquor bottles such as whisky or rum.

They can be practical and fun branded merch items that can be reused again and again by customers. Customers are likely to take the ice bucket home with them after the event or purchase, which means that they will continue to use it and spread awareness of your brand.

 

This is not the first time we have featured a remarkable marketing strategy from Label 5! Despite being a major throwback, you might love to check out these Label 5 party kits we have written about before.

 

With a wide range of branded drinks ice bucket options to choose from and the ability to customise them with your logo and branding, it’s a great way to represent your brand and make your products stand out.

How can you work with an ice bucket manufacturer to create the perfect promotional gift?

 

Get more branded ice bucket concepts here:

 

Wrapping It Up,

With the summer season well underway, it’s time to start thinking about how your brand can make the most of the warmer months and get consumers involved with your latest products.

A branded ice bucket is one of the promotional items you can use to create a memorable experience for your customers. Whether out in the countryside, at festivals or simply in their own garden, they are a great way to promote your business outside of the traditional storefront.

 

Work With Our Team!

If you own a business and looking for strategic ways to market yourself, the ODM Group can help. We have been involved with creating marketing items since 2003.

We know that your promotional products have to speak for themselves. You want them to make a significant impact, and you also want them to ensure that your brand is recognised. Our team works with our clients with this in mind, knowing how important it is to develop suitable promotional product ideas. With years of experience in the industry, we are highly skilled and capable of meeting your every need.

Contact us today to get started on developing a product that will go above and beyond your expectations!

 

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