5 Ways How Jura’s High End Packaging Design Boosts Brand Marketing

What does a high end packaging design can say about your brand? How does one can help you in boosting brand marketing and excel with the in-store competition? Here’s a great answer from Jura Whisky, one of the world’s fastest-growing Scotch malt whiskies! This bespoke whisky packaging showcases the brand’s special edition gift pack with a unique and head-turning design.

 

Jura Whisky’s Special Edition Gift Pack

The Packaging:

Jura Whisky has produced this high end packaging design for its 12-year-old whisky branded gift pack. The accent colors of the product form the unique color palette, the distinctive silhouette is utilized as a framing device, and the contour lines are dramatically blown up to enrich the image.

This is an effort to help the brand stand out more prominently on the shelf and clearly explain its distinct flavor profiles.

 

How Does It Boost Brand Marketing?

1. Exhibiting Well-Thought-Out Design

Upon seeing this high end packaging design on the retail shelf, we could not deny that it instantly got us hooked. The well-thought-out design of this gift set promotion definitely allows customers to see how Jura Whisky is committed to its brand values. We love how the promotional product packaging reflects rich branding and exquisitely presents the brand as a whole.

 

2. Makes the Gift Pack Distinctive

When brands roll out new promotions or special edition offers, making them distinctive is undoubtedly at the top of their priority list. How can you make them buzzworthy if they appear just like your usual branded promotional merchandise, right? It will be harder to pique the attention of your target audiences, and it might result in ineffective in-store marketing.

 

3. Improves the Perception of Customers

When you use a custom box for packaging, it is easier for your brand to create a positive impression on your target audience. Well-designed and aesthetically appealing customization will be extremely helpful in grabbing their attention and urge them to buy your products.

Point taken, Jura Whisky creates these fantastic die-cut boxes for their gift pack. We believe that the window effect on the packaging greatly accentuates the whisky glasses inside. Thus, enhancing the perceptional view of the customers.

 

4. Sets the Brand in the Limelight

With its well-thought-out design and distinctive features, this promotional gift pack ultimately sets the brand in the limelight. This is just one of the powerful advantages that a high end packaging design can bring for your brand.

Consequently, by developing a unique packaging design for your special edition promotions, you can easily make them more prominent on the retail shelves. Moreover, it also helps you to set your brand apart from your competitors.

 

5. Creating Lasting Impressions

Getting a merchandise packaging that you use clearly because it is the most affordable or readily available reflects poorly on the product and the brand itself. Customers can get a sense of the quality of the product based on the quality of packaging that it is in.

Hence, if you like to create lasting impressions, you don’t want the first impression of your product to be that you didn’t care enough to give it proper packaging.

When designing your promotional products and packaging, it is essential to create a suitable design for your brand. This is why we highly prioritize the CMF (Color, Material, and Finish) design process when dealing with our clients’ promotional needs. Learn more about this process by tapping the example of a CMF table below:

 

The On-Pack Merchandise:

What shoppers would love even more about this liquor gift set is the premium branded merchandise inside it.

Jura Whisky’s 12-year-old gift pack comes with two branded glassware that can definitely elevate anyone’s drinking experience. Furthermore, it can also serve as a fantastic collectible gift that customers will love to add to their home bar.

 

Are you looking for an excellent company gift idea for this coming holiday? Make sure to check out this wooden whisky set! We believe that this whisky set is perfect for giving to your high-end clients, making a remarkable impression that will keep your brand on top of their minds.

 

Looking for other ways to boost your marketing? Here’s a list of top picks for bar promotional ideas that can also help you revamp your in-store advertising and level up your drinks marketing!

 

What are the trends in the drinks industry for the year 2021? Make sure to check out this extensive list we have prepared for you. From on-pack promotions, gifts with purchase ideas, packaging to promotional products, we got you covered here!

 

Bringing It All Together,

Undoubtedly, Jura Whisky never fails in presenting its name with head-turning high end packaging designs. It is truly admirable how the brand consistently produces bespoke product packaging that reflects rich branding with its resonating creative look and feel.

Here are other remarkable examples from the brand that we previously featured in our blogs.

Partnered up with Fyne Ales Brewery, Jura produced this exhilarating craft beer gift pack. Taking responsibility, the brands have found an appropriate and sustainable option to house its products.

 

Learn how the brand made its customers go “wow” with this intriguing custom beverage packaging. Totally impressive and meaningful, it is one of the most exciting packaging designs we have encountered.

 

Work With Our Team!

The ODM team is always on the lookout for thrilling brand packaging design and promotional product packaging ideas. With years of experience in the promotional and marketing industry, we have already worked with different global brands in their promotional product needs. Furthermore, Mindsparkz, our talented team of in-house product designers, can plan and design the perfect high end packaging design for you.

We also offer product brainstorming sessions and a range of custom promotional merchandise perfect for your brand. Feel free to contact us today to find out more about how we can help your brand with your marketing needs!

 

Another Dose of High End Packaging Design Ideas from the Alcoholic Beverage Industry:

 

Get More Whisky Promotion Ideas Here:

 

Product packaging absolutely plays a significant role in boosting brand marketing. This is why it is crucial to develop a well-thought-out design that is suitable for your products. Let our superb in-house design team guide you with their insightful blog.