5 Ways Charles Volner Boosts Brand Loyalty — In Store Activation Ideas

Charles Volner’s fizzing promotional operation “Les Bulles Days” is back in store! Thanks to the bottle collars and their unique participation codes, customers will have the opportunity to play online with Charles Volner to win luxurious gifts. Let’s have a closer look at how the renowned brand of white wine boosts brand loyalty with these in store activation ideas.

 

During our visit to France, we have spotted this fantastic supermarket in-store promotion by Charles Volner. With its well-designed custom bottle necker, the brand is able to highlight its participating products on the retail shelves.

Upon checking closer, we found out that the promotion includes giving away a hundred laptops and a thousand WIFI printers. Who could turn a blind eye to these advertising tools that hold high-end giveaway prizes, right?

 

Les Bulles Days 2021

Compagnie Française des Grands Vins is the company behind this great game with an obligation to purchase entitled “Les Bulles Days 2021 – Jeu.” The game is open to any natural adult residing (primarily) in mainland France (including Corsica).

 

This in store activation idea is conveyed through the collars worn by the products of the following ranges: Charles VOLNER with Charles VOLNER BRUT 75 cl, Charles VOLNER DEMI-SEC 75 cl, Charles VOLNER ROSÉ 75 cl, Charles VOLNER Soirée Blanche 75 cl, Muscador with Muscador BLANC 75 cl, Muscador ROSÉ 75 cl, Muscador BLANC 150 cl, Muscador ROSÉ 150 cl,, Opéra with: Opéra BRUT 75 cl, Opéra DEMI-SEC 75 cl, Opéra ROSÉ 75 cl, and Veuve Amiot with Veuve Amiot SAUMUR BRUT 75 cl, Veuve Amiot SAUMUR DEMI-SEC 75 cl and Veuve Amiot Crémant de Loire BRUT 75 cl.

This promotion started on September 1, 2021, and will end on December 31, 2021, at midnight.

 

How Does this In Store Activation Idea Boost Brand Loyalty?

1. Offering a Refund/ Discount

The first thing we love about this in-store promotion idea is the 25% refund offer for its loyal customers. For every 2 to 18 bottle purchases, they can enjoy this fantastic discount which is definitely a great deal. Undoubtedly, offering discounts on goods or services is a way to draw in potential customers quickly. Not to mention that bulk buy pricing brings convenience for the brand and its consumers.

 

2. Running a Competition

Competitions are a tried-and-true method for getting any brand noticed and putting them in the limelight. It is a surefire way of improving sales by implementing fun and engaging means that will get customers hooked. When they knew that your brand offers surprising promotional stunts from time to time, it gives them a reason to follow your brand. Therefore, it will allow you to grow your brand reach while maintaining high customer retention.

 

3. Capitalizing on a Simple Advertising Tool

What’s a surefire way to advertise promotions on bottles more than using custom printed bottle neckers? The brand has been capitalizing on this simple advertising tool even for its recent promotions, and we find it effective in bringing the buzz needed for its success.

Taking advantage of a simple yet efficient offline tool can drive loyalty as it can straightforwardly connect to your target audiences. Seeing one on your promotional products will certainly trigger excitement or a satisfying customer experience in the past that will make them support you continuously.

 

 

Custom bottle neckers also come in different designs that can surely build brand sales. What’s more incredible is that they can be a great tool in carrying on-pack gift with purchase that can make them more alluring for your target audiences. Here are some bottle necker design ideas you might love to check out!

 

What makes a bottle necker essential for drinks marketing? Why should you consider getting this advertising tool for marketing your products in store? Find the answers through this case study.

 

4. A Wide Range of Participating Products to Choose From

Another remarkable thing about this in store activation idea is the wide range of participating products that customers can choose from. When customers can see their favorite drink on the participating products, it encourages them to purchase and participate in the contest. It garners their admiration that consequently boosts brand loyalty.

Furthermore, it will be easier for the company to make the brands under its name stand out in the retail space. It also allows the brands to highlight their products and expose them to more extensive prospective customers.

 

5. High-End Promotional Gifts

As we have mentioned above, Les Bulles Days 2021 offers a hundred 13-inch Apple MacBook Air laptops and a thousand HP Envy 6230 inkjet multifunction WIFI printers to its lucky participants. These high-end promotional gifts are one definitely of the key factors that make this retail in store activation idea exceptional. Who would not love to stand a chance in winning one of these contest giveaways, right?

We can see how the company allot a high marketing budget for this in-store marketing by offering these premium giveaway items. It shows how it prioritizes giving its customers exciting promotional rewards.

On the other side, we would like to suggest other ways to make this in store activation idea work. Our team believes that producing creative high-end gifts will make this more engaging and notable in the market. This brings us to our next point:

 

High-End Gifts for In Store Activation

Aside from offering high-tech gifts, why not consider giving your customers custom branded merchandise? They are easy to customize and perfect for any branding concept. Consequently, it will be easier for your target audiences to associate them with your brand and products.

Nothing can accompany a great glass of sparkling wine than a delightful classic barbeque dish, an exciting game, and some good music. Here are some creative high-end gifts we can suggest:

1. Barbeque Grill and Accessories

Whether you are looking for a remarkable giveaway item for summer promotions or something to pair with your fizzing wine advertising, these are some of the best options! Pique the interest of your customers and make them crave a BBQ party with these high-end gift ideas.

 

2. Custom Foosball Table

How can you make an in store activation cooler than ever? A great combination of purpose and fun, this drink promotional idea is definitely a promising product to offer. Here’s a high-end gift that allows your customers to enjoy a foosball game while drinking their favorite drink!

 

3. Coolers With Speakers

Coolers with built-in speakers are taking over the conventional coolers in the modern world. With great innovations birthed these modern coolers, we can now serve the purpose of chilling and entertainment at the same time.

Make your tasting events more effective by customizing them with your brand’s logo or name. You can even blast out your music advertisement. How cool is that?

 

What On-Pack Merchandise Can You Consider?

Since this kind of in store activation idea utilized bottle collars as an advertising tool, why not maximize its efficiency by adding on-pack merchandise? Here are our top picks of on-pack premiums you might love to consider in creating your in-store activation campaign:

1. Branded Wine Stoppers

 

2. Collectible Socks

 

3. Silicone Bottle Carrier

 

4. Promotional Wine Charms

 

5. Wine Glass Cleaning Brush

 

6. Branded Folding Glass

 

7. Branded Coasters

• LED Light Coasters

 

• Wooden Coasters

 

• Ceramic Coasters

 

8. Branded Ice Cube Molds

 

To Wrap It Up,

Charles Volner has certainly made an exceptional in-store activation idea with its bespoke marketing gifts. We truly admire how the company behind it has come up with a fantastic promotion concept that will surely stir excitement and boosts brand loyalty among its target audiences. On the other side, we also believe that producing custom marketing gifts will make it more creative, engaging, and noteworthy to the market.

 

How Can ODM Help?

Are you a company that seeks to promote its name and services through premium branded merchandise and high-end custom marketing gifts? Do not hesitate to reach out to our team, let’s get your in store activation to the next level!

The ODM team has been in the promotional products industry for many years and has worked with different global brands in their promotional product needs. We also offer customization options to increase your brand value and visibility.

Our team of designers and merchandisers can help you with product design, sourcing, sampling, and manufacturing, to create a custom promotional product. We would love to hear from you!

 

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