4 Notable Lessons to Learn from Moja Kravika’s Point of Sale Promotion

The primary goal of point of sale promotion is to draw customers’ attention to products and market to shoppers inside the store. It is very evident as to why brands from almost all industries opt to use this marketing strategy. Frequently, marketers use different eye-catching and creative retail display ideas to lure shoppers. During our visit to Serbia, we came across this fancy bespoke retail display stand.

 

IMLEK is the company behind Moja Kravica’s in-store marketing activity. The company provides quality dairy products in Serbia, Montenegro, Bosnia and Herzegovina, and Macedonia. On top of that, IMLEK has been in the industry for more than 80 years.

 

4 Lessons to Learn from Moja Kravica’s POS Promotion

1. Always consider the design

When planning for a point of sale promotion, think of the POS display you will use. Always consider the design. Would it be appropriate for your product? Is it eye-catching enough? An effective POS display can engage the attention of your target customers, thereby encouraging spontaneous purchases. Some elements to consider are the colors, fonts and logo sizes, visuals of the products, the message, and quirkiness. Customers are attracted to aesthetically pleasing objects; thus, spectacular creativity is much needed.

Moja Kravila’s product display definitely adheres to these guidelines. The in-store display definitely has an attractive appeal. It is accentuated with the brand’s logo. The brand used only two plain colors, plain and white, yet the display still looks impressive. Indeed, the brand never goes wrong in adopting the “less is more” concept in designing in point of sale display.

To guarantee a well-designed custom POS display, we always schedule factory visits to our manufacturing partners. In this blog, we will walk you through how an Indian plastic manufacturer creates its custom POS display.

 

2. Try some add-ons promotion

Point of Sale promotion is good, but incorporating an additional gimmick is better. Adding special offers like free gifts with purchase, on-pack or in-pack items, or contest giveaways can surely urge shoppers to purchase your products. In that way, shoppers can feel that you add value to their money spend for your product being promoted.

 

Aside from its captivating promotional in-store display, the brand lures customers with its exciting giveaways. Moja Kravica is giving away three electric scooters. Customers have to buy any 300 ml Moja Kruvica choco milk, milk, or shake to join the contest. The purchase should be worth 150 RSD. In addition, joiners must send codes from non-fiscal to 4488 to qualify in the competition.

As people love to try their luck in contest giveaways like this, we can say that the brand made the right decision to include this promotion in its POS promotion.

 

3. Practicality is the key

If you want to make your POS display the focal point in the retail store, you have to make sure that you can fit as many items as possible while still making it look accessible and not overcrowded. Making it shopper-friendly will allow customers to access your product easily without needing help from the store personnel.

Moja Kravika’s display is an excellent example of a customer-friendly in-store display. It is loaded with items, yet it still looks organized. Aside from being a visual display, it also serves as a product stock area without compromising its overall appearance.

At ODM, we strive to develop high-quality custom promotional products for our clients across the world. We make sure that the result of the products is flawless as we do not want to fail our clients. This is how we resolve some minor difficulties in finding the correct shade for brand color printing for a project.

 

4. Display positioning is vital

The place where you would install your product display is very crucial. Furthermore, the product’s location also dictates the number of customers engaged with the brand. Thus, it is essential to make your display is always visible to shoppers. Make sure that it is near the stock room; thus, the shelf would be easy to restock.

 

This particular freestanding display unit is placed along the aisle, so passersby can quickly notice it. Since the shelf has a sleek design, it doesn’t consume much space in the store lobby.

Take a look at these bespoke POS display ideas we have seen in various stores we have visited.

This is a Despicable Me-themed FSDU in a drug store in Hong Kong.  This was promoted during the launching of the third Despicable Me movie. The display shows a few different types of minion toys that are for sale. There are also some Despicable Me designed merchandise that makes the display even more attractive.

 

This freestanding retail display became customers’ favorite in a store in Moscow, Russia. The display became famous because of the hit American movie, Trolls. The retail display was designed with the movie characters and was loaded with the movie merchandise.

 

Common Types of Point of Sale Displays Used in POS Marketing

• Dump Bins
• Countertop Displays
• Free Standing Display Units
• Shelf Talkers
• POS Wobblers
• Pallet Displays
• Posters
• Digital Signage

 

The Bottom Line

Here’s the thing. When you are planning for a Point of Sale promotion, always give your best shot. This marketing strategy is a great opportunity for you to showcase your brand’s best product. Never settle for less. Do all the possible and necessary things to make it successful. But above all, ensure that it is not only your brand that will benefit from your marketing campaign but your customers as well.

 

How Can ODM Help?

Since 2003, the ODM Group started its mission to help businesses create the best and appropriate products for their marketing activities. Up until now, the team has provided exceptional assistance to brands.

Some of the services we offer are designing and creating POS display units, customizing promotional giveaways, producing gift with purchase items, and curating brand packaging designs. If you want to learn more about us and our services, do not forget to contact us. It would be our pleasure to do business with you.

 

Get Inspired with these POS Promotion Ideas:

If you are in the food industry, you must learn why this restaurant display is a real crowd-puller.

 

Movie merchandise plays a significant role in generating income. Find out how this POS display from the famous movie, Frozen became a hit.

 

If you’re looking for innovative and outstanding POS displays, you’re at the right place! Take a look at this.

 

Take a look at this high-end in-store display promotion by Royal Salute. Learn what makes this promotion a real head turner for men.

 

Here’s another creative sports marketing. Find out how this POS display and bottle glorifier turned the promotion into success.

 

 

POS Displays are product displays that are usually located near check-out counters to encourage impulse purchases. This is a common strategy used in retail stores. Click the photo for more POS display ideas.