4 Guide Questions For Branded Airline Amenity Kits

Although air travel can be shorter than sea and is more utilised nowadays, it can still stretch for hours. So, to ensure the comfort of the passengers, airlines provide them with branded airline amenity kits like these branded kits our team received at Etihad Airways.

Etihad Airways is one of the two flag carriers and the second-largest airline in the United Arab Emirates. The world-class airway provides its passengers in business class with branded airline amenity kits in partnership with the Italian sophisticated brand, Acqua di Parma.

Etihad x Acqua di Parma

In pursuit of a better flying experience with their passengers, both of these huge brands started their partnership in branded airline amenity kits in 2018. Now, a staple of each travel, here are the branded merchandise out of their partnership.

Yellow Kit

The yellow kit contains socks and eyeshades. It also has a 5ml tube of lip balm dental care products, a Colonia sampler and a hand cream of Acqua di Parmi.

Essential Wellness Kit

The essential branded wellness kit contains necessities such as sanitising wipes and facemasks to ensure the safety of each passenger in light of the pandemic.

Black Kit

The black kit which can also be buttoned as a valley tray contains sealed custom socks and eyeshades, dental care products, a Colonia sampler and a hand cream from the Italian luxury brand.

4 Questions To Guide Your Branded Airline Amenity Kits

To provide your passengers with a travelling experience they would want to repeat, like Etihad Airways, here are some questions that’ll lead you to an airline branded merchandise people would appreciate.

1. What is its purpose?

Air travel can be long and especially uncomfortable for some people, thus it’s important to set a specific goal for your branded airline amenity kits. After all, these will be things they will use under your care and service. It can leave a lasting impact on them.

Most people would want their travel to be comfortable. Hence, aiming for your passengers’ comfort is a great purpose to set for your amenities. Then, you can include things that would ease any tension or discomfort they might feel during the flight.

2. Will the passengers want to keep it?

While there are amenities your passengers cannot bring home such as noise-cancelling headphones, there are also some they can use outside of the flight.

If you have these types of amenities they can bring home, it’s important to plan ahead and take into consideration your passengers’ general preferences. That is because these types of branded merchandise can help extend your brand exposure.

Moreover, it can help them easily recall the travel experience they had with you and would most likely repeat their business with you.

3. Will it be at par with its target market?

Much like any business, you must be able to know your target market and talk to them in their language. Etihad knows their business class passengers. Hence, they chose an Italian luxury brand to work with for their branded airline amenity kits.

4. Will it make your passengers trust your services?

Branding is a large concept frequently used today but can be summed up as the experience the consumers or market can associate with everything related to your business. People frequently use this as well to identify themselves with the businesses they support or do business with.

Thus, your promotional merchandise such as the branded airline amenity kits must add value to your passengers’ trust in your business. Etihad achieved this with their collaboration as well as the wellness kit relevant to current events.

Major Advantages of Etihad x Acqua di Parma Partnership

Let’s take a further look at the major advantages of collaboration between two big brands.

Extended Quality

Since branding necessitates a long-term vision with rigorous and consistent work, it’s important for brands and companies to do business only with parties that would further their branding.

Thus, the partnership allows both the brand-loyal markets to know that the other brand stands for the same things they do. It helps bridge a connection between the market and the brand effortlessly.

These brands usually have standards in their work that needs to be present such as quality in service and in the product. A partnership lets people know the other brand operates on the same quality they trust.

Extended Market

Since both brands are established in their own industry, Etihad Airways in the airline industry and Acqua di Parma in the lifestyle and fashion industry, they’re not short on market.

This ensures both have brand-loyal markets that are accustomed to and identify with their brands. The collaboration extended both of these markets into each other, allowing people to experience the other brand.

Therefore, tapping into a market that they previously have little to no reach.

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Travelling also means experiencing the cultures and ways of the brands people travel with. Give them things to commemorate these experiences.

Get more inspiration for your branded airline amenity kits through ODM’s partnerships with various travel agencies. Simply tap the image below:

Essentially,

Branded airline amenity kits allow you to make a lasting impression on your passengers to make them want to travel with you again. It’s a bonus if they want to use it outside of the flight as it extends your exposure to possible new clients and easier brand recall.

Just like Etihad Airways, you can also top that with a partnership with another renowned brand to ensure a more solid market opening up to you.

Partner With Us!

ODM Group is a promotional product company with decades of experience in the industry established in 2003. We specialise in the customisation of promotional products and branded displays with our creative team, Mindsparkz. ODM works to ensure your promotional merchandise ideas will be realised into life.

We offer a variety of quality services such as manufacturing corporate gifts and gift with purchase merchandise, designing packaging solutions as well as luxury packaging to point of sale displays such as branded FSDU and outdoor advertising. Email us today!