Flipping through the pages of our Air China catalogue on the way to Korea, we came across this innovative promotional pen launched by Air China.
Featuring a retractable (pullback) airplane toy, this little trinket makes an ingenious marketing mascot – the pint sized model of Air China’s impressive aircraft acts as a souvenir to reinforce the “Air China Experience”…
The creative combining of a pen and a pullback aircraft model not only saves costs, it also stands out from the usual crowd of pens that other airlines are giving away. This style of pen could easily be customised for any other airline.
For more airline promos and news….
- ODM Win British Airways Opportunity Grant
- Air Asia Case Study
- Promo Idea: Airline Matryoshka
- Promotional Products for Airlines