It is quite common to offer free goodies when your customer subscribe to your service. Here the french magazine “Attelages” offers premiums to customers for any subscriptions amounting to at least one year.
What kind of free goodies are offered?
First of all, let’s see what is the “Attelages” magazine. For many years now, this magazine is dedicated to the equine world. They are focused specifically on the harnessing and carriages for horses. Three products are given away to any subscribers: a torch lamp, a cap and a polo shirt. We can definitely say that those items are pretty standards and yet so useful. Do not forget that the target audiences of this magazine is towards horse lovers which means that they are outside quite often.
If anyone wants to do horse riding at night, the torch lamp will be a must have. If the sun’s rays are very strong, the cap can protect them from that. If they want to show to the world that they are proud to be a subscribers of the magazine, this polo shirt is the right item! The choices made by the magazine regarding the free goodies are useful and practical.
Why is worthwhile to offer free goodies?
By offering free goodies to your readers, you encourage them to be loyal and renew their subscription. For new customers, it is a nice way to attract them with those kind of items. Your sales would definitely increase thanks to that. Be careful when you choose an item though. It is important to use something that can tailored to the needs of your clients. Choose a useful product related to your industry. The good thing about premiums and free goodies is the fact that most of the items are quite cheap but they can have a nice / huge impact on your company.