What are Covermount Gifts and how should they be used?

For Covermount Gifts, the usual method of packaging is to place the on pack in a transparent plastic sleeve and mount it on the cover of the magazine with adhesive tape or glue, hence the name.

Covermount gifts work well by boosting sales in the short-term. Here are some key issues to consider when deciding if this is the right strategy for you.

• Covermount Gift cost
• Impulse purchase factors
• Added value or product feature?
• Covermount fatigue if this marketing channel overused
• Retail issues for packaging & display
• Cost Benefit Analysis – Circulation, Cost & Sales Growth.
• Advertiser issues – does it tie in with their values.

For such a powerful promotional tool, strategic thinking is key to making sure that the usage of covermounts is coherent with the marketing strategy of the magazine:

* Does covermount gift enhance the editorial values of the magazine.
* What does publisher want to achieve through covermount gifting?

Pedal-Spanner as Free Covermount Gift with Magazine

The famous magazine, Mountain Bike is offering free branded MBUK pedal-spanner together with a branded cover case. It’s a great way to promote together through affiliate marketing. Covermount gifts are an excellent way to increase brand awareness together with similar companies. Cooperation between two companies about promotional products like this is a great way to increase sales together.

Free Sports Bag as On-Pack Promotion with Magazine

The famous Danish football magazine, Goal is using on-pack promotion as a part of their marketing strategy. This includes a free Puma bag worth $37, when you purchase 6 editions of the magazine. This free gift with purchase is ideal as a sports bag. The bag contains two large rooms with a separate zipper inner pocket. This promotion shows us that its possible for two different companies to collaborate about their marketing approaches and thereby take advantage of its different core competences.

CountryStyle Magazine Promo Gift for Market Activation

CountryStyle is an Australian lifestyle magazine that specializes in home, food, and gardening related content. The magazine has a notebook as a gift for their on-pack promo. The promo gift is a tool to attract customers to purchase their magazine, instead of competing magazines.

東TOUCH Magazine Covermount Gift in Hong Kong

The saying may say “don’t judge a book by its cover.”   When it comes to magazines, I think we all agree that you can judge a magazine by its covermount gift.  Magazine racks, the world over, are full with gifts with purchase and these are proven to be a major factor in marketing and sales.

Magazine giveaway adds value for on shelf publications

It’s common knowledge that a magazine giveaway is a great way for publications to increase their perceived value and drive up sales. While browsing the shelves recently we saw these great examples.

Promo Gift Analysis: The Magazine Industry

Every single time you pass a magazine stand, certain magazines are sure to catch your eye more than the others. Why so? Well, it is because these magazines tend to be the ones that come along with free gifts, making them stand out from the other magazines available.

For instance, in the month of December, Marie Claire offered a houndstooth clutch as a free promo gift. This clutch comes in two classic colors, red and black, and is the perfect match for any outfit! This promotion was targeted to tie in with the Christmas season and festivities and therefore such a design was chosen for the clutch. This careful execution of the promotional campaign caused it to be highly successful one as many customers were drawn to purchase the magazine due to this promo gift.

Cosmopolitan Magazine Licensed Hello Kitty Card Holder

Cosmopolitan magazine is offering a licensed Hello Kitty card holder as a gift with purchase. This offer is only available during the month of November! So make sure to head down to the nearest magazine stand and pick up a copy for yourself!

Duo-tone Faux-croc Promotional Tote Bag by Jessica Magazine

Here’s a promotional gift idea that will appeal to all the ladies out there – a promotional tote bag. Every lady has a soft spot for bags, as they are one of the essentials in a woman’s everyday life! Bags can help to dress up an outfit and make a lady feel glamorous! This exclusive offer is only available for the month of November with the purchase of Jessica Magazine at the convenience stores or magazine stands in Hong Kong.

Covermount Gifts Offered on Top Magazines

Offering covermount gifts to your clients are a great marketing strategy to sell more copies. Many companies are already adopting them, giving away mugs, purses or shirts even. World’s leading women magazine; Cosmopolitan have recently released their latest high profile title named Hearst Magazine’s Cosmopolitan! They are adopting covermounts gifts to promote their new series of magazines!

The October Issue: 旭茉JESSICA Magazine Custom Pouch

Only available for the month of October, 旭茉JESSICA Magazine is offering a free animal print custom pouch with the purchase of the magazine! The custom pouch comes in a selection of four fabulous fall colors and so you certainly will be spoilt for choice! This promotion was found in a Circle K convenience store in Hong Kong so head down to the nearest outlet for your custom pouch now!

Free Gift with Purchase with Elle Magazine

Hurry down to grab your copy of Elle Magazine today! They are giving away a free gift with purchase of the September 2013 issue. Anteprima is a high-end luxury fashion brand, which has project presentations in Milan and Paris. This month, Elle Magazine is giving away a clutch bag in conjunction with Anteprima. It comes in 2 different colors and both shades offered are extremely suitable for the upcoming fall season.

Kids love Magazines with a  Covermount

The magazine ‘Kick’ for football fans proves to be a hit especially when offering a promotional covermount gift with purchase. Purchasers of the Magazine received a free sticky hand toy. Kick magazine is a UK based monthly publication aimed at boys and girls aged 7-14.

Sweet Magazine Cover Mount Gifts – Snoopy Tote!

Sweet Magazine is now offering Snoopy Tote bags as cover mount gifts for their magazines! Hurry down to any 7-11 convenient store in Hong Kong to spot this on pack promotion. This cover mount was spotted at the Wan Chai MTR Station. Quickly make your magazine purchase before these promotional gifts run out of stocks! Read on to find out more about the pretty promotional tote offered.

Japanese Fashion Magazine Offers Fashionable On Pack Promo

Japanese Fashion Magazine, Liniere, is now offering this very fashionable pouch as on pack promo to their readers. Head on down to the 7-11 convenient store at the Hong Kong MTR Station to spot this promotion! Simply top up an additional HKD$32 to receive the on pack promo. Hurry make your purchase before this pouch runs out of stock!

Covermount Gift with Purchase on Magazine

This promotion is from Go Out Magazine in Hong Kong, selling at 7 Eleven stores across the city. The gift is a Kuksa Cups, which are believed the ultimate camping mug, but equally good at home. Such a cup would make for an excellent covermount gift for an outdoors magazine. These are light, bounce if dropped, and have better insulating properties than porcelain or enamel.  Of course this stops them freezing to lips during freezing winters, but it is hardly a problem in Hong Kong.

Cover Mount by Marie Claire Magazine

Jessica magazine is offering a cover mount to their customers for their April issue. The promotional product that is being offered is a Kate Spade pouch. Kate Spade and Marie Claire’s logos are both printed on the bag. This double logo allows for both companies to be recognized when the cover mount is used on the streets.

Look trendy with this sleek Magazine Gift!

Is your company dealing with high-end customers? Are you looking for gifts with high perceived value and yet cost effective? Well look no further, as the Sleek magazine is a very good example! Read on to find out how the Sleek magazine deals with high-end customers by giving out magazine gift.

Fashion that Comes Along with Magazines – Branded Drawstring Bag

Elle promotes their magazines by giving out promotional products along to attract more customers to purchase their magazines. Previously, Elle has given out branded Calendars, Wallet and Cosmetic Pouch. This time, to boost their sales to a greater height, Elle Magazine has collaborated with Agnès b. for their Agnès b. branded drawstring bag. Simply spend an extra HKD$ 28 to receive the on pack promo at HKD$ 68. This promotion was found in a convenience store, Circle K, in Hong Kong. Read on to find out more about this promotion!

Walkie Talkie Gift with Purchase by Time and Fortune Magazine 

Time and Fortune Magazine is giving away a free walkie talkie as its gift with purchase for every purchase of both magazines. The walkie talkie is a great communication tool. It allows between two parties at two different locations within close vicinity.

Covermount Gifts Offered on Top Magazines

World’s leading women magazine; Cosmopolitan is giving away a free pair of sunglasses as covermount gifts. For covermount gifts, the usual method of how it is packaged is basically placing in a transparent plastic sleeve and is mounted on the cover of the magazine with adhesive tape or glue, therefore earning the name of a covermount.

Beano Attracts Consumer’s Through Gifts With Purchase

Beano attracts consumer’s through gifts with purchase. Beano are offering not only one, but 3 fun free gifts with purchase that will surely win over consumers to their weekly magazine! This prestigious company within the comic world are offering three fun gifts; a super soaker, sweets and another ‘cool’ comic with a purchase of their product, that is a great marketing technique that more companies should get involved with outside of magazines.

Elle uses promotional products as on pack gift

We spoke about several different on pack gifts for magazines in the past and we surly will have many more interesting GWP’s like Today. The ELLE magazine currently offers a free umbrella as on pack gift, to raise their in store sales.

Travel pillow as Gift with purchase by Cosmopolitan

With the increasing numbers of e-magazines, the market for print media is getting more competitive. Therefore you have to do a focused marketing strategy, to keep up your sales. A great way to support your marketing strategy is to use promotional products. The magazine Cosmopolitan recently started such a campaign with a gift with purchase by offering a free travel pillow.

Free giveaway by Elle: Cath Kidston Accessories Pouch

Looking for promotional giveaway but not sure what is suitable? Finding a giveaway suitable for females? Wanting to provide a giveaway for your product? Wait no further because the answers are here!

September Issue of Marie Claire: Beauty Pouch On Pack Promotion

Here’s an exclusive on pack promotion for the month of September. Get your hands on the September issue of Marie Claire and get yourself a lovely beauty pouch by Benefit. This promotion was found in a Circle K convenience store in Hong Kong.

Customize Pouch Gift from Kate Spade with Purchase of Cosmopolitan

Calling out all Kate Spade fans! Cosmopolitan is giving away a customize pouch with every purchase of their September issue! Hurry down to any magazine stand to get them today! Read on more to find out how customize pouch are perfect for a giveaway.

Free Hat as Covermount Promotional Gift

The August 6^th edition of the Angler’s Mail has a little something extra for the lucky reader, a free promotional covermount in the form of a sunhat! This great promotional item is branded with the name of the top fishing magazine, Anglers Mail. It is also able to be used as a handy fold-up bait/groundbait bowl. The covermount offer can be found on the weekly edition of the Anglers Mail which is a sport fishing magazine in the United Kingdom. The covermount promotional item comes free included in the magazine as an on-pack promotion.

Stay Elegant This Summer with Jessica’s Cover Mount

Summer’s coming! Stay elegant in this scorching hot season with Jessica Magazine’s cover mount gift. They are now offering a studded clutch this summer simply by purchasing their magazine at any Circle K store found in Hong Kong. Spend only HKD$25 to receive the magazine and the clutch! Hurry down and grab this elegant clutch before it runs out of stock!

Pretty Cover Mount Gift by Cosmopolitan x Cath Kidston

The best gifts to offer to women are needless to say something that looks attractive but yet useful to them. Cosmopolitan is now offering this pretty cover mount gift pouches to customers with any purchase of their magazine. Hurry down and grab yours now at any Circle K store found in Hong Kong before it runs of stock!

Fleece Blanket and Bowl Gift with Purchase by Go Out Magazine

Go Out Magazine is offering a fleece blanket and wooden bowl as its gift with purchase.

The wooden bowl is great for containing food and the fleece blanket keeps the user warm while the user is outdoor. Read more to find out how the wooden bowl and fleece blanket can be used effectively as a gift with purchase…

Foldable Travel Bag Gift with Purchase by Tao Magazine

Spotted at the Hong Kong Airport, Tao Magazine is offering a foldable travel bag as a gift with purchase for every magazine bought. The foldable travel bag can be used to place your items while travelling. It can be conveniently folded into a flat piece which makes it easy to store or bring around. Read more to find out how you can use this foldable travel bag as a gift with purchase…

Gift with Purchase – Mug, Tie and Socks from The Cricketer Magazine

Cricket is a bat-and-ball game which originated from England. The Cricketer Magazine is offering a gift pack which consists of a mug, a tie and a pair of socks for every subscription made. This had been introduced in order to bring in more readers into its community.

Every women needs this cover mount!

Jessica magazine is offering a cool cover mount for their April issues. The promotional gift has a snake cum alligator skin print. This allows the brand to have a high perceived value. This product is extremely user friendly and is indeed something that we can use on a daily basis. The look of the bag allows people to feel more interested as to where to get it.

Marketing Product by Jessica Magazine – Fur Pouch

Fashion magazine, Jessica in Hong Kong is giving away a fur pouch with every purchase of Jessica magazine, January 2013 issue. They come in 4 different colours the customers can choose from. Are you wondering why they spend so much on marketing product?

Walkie Talkie Gift with Purchase by Time and Fortune Magazine 

Time and Fortune Magazine is giving away a free walkie talkie as its gift with purchase for every purchase of both magazines. The walkie talkie is a great communication tool. It allows between two parties at two different locations within close vicinity.

Get your hands dirty with this Gift with Subscription!

Are you tired of the bustling city life? Yearning for some greenery and fresh air? See how this gift with subscription could help!

Well, to get that peace and serenity it is not necessary to move out of the city. Here is how you could bring the beautiful country side next to you! Country Living Magazine provides you with all the insights about country life! It is certainly the ideal magazine for people who yearn for a simple and joyful country life. This magazine talks about the inspiring houses, country garden and crafts, cookery, travel and rural issues!

Customers like Gorgeous Gift with Subscription 

Get artsy and crafty with Make & Craft Magazine. Currently, this magazine is offering a free drawer for any subscriptions based in the UK. This is a valuable gift that customers wouldn’t want to miss. With every 24 months magazine subscription, customers would be entitled to one of this fabulous drawer that is worth £35! Read on to find out more about this special offer!

A gift with subscription that stands out!

Country Home Ideas magazine is offering a gift with subscription to their new customers. This offer is valid till next month, 17 May 2013, so be sure to grab it while stocks last! This gift with subscription is only available for those purchasing the 11 month subscription. This quilt set is worth about USD160 and if of exceptional quality. Showcasing the real homes of real people, Country Home Ideas provides inspiration, great ideas and pages of product information to help our readers reflect their own personalities to create comfortable, stylish and affordable havens for themselves and their families.

Promo Gift by X-Girl Magazine – On Pack Pouch and Bags

X-Girl is a Japanese Magazine as well as a fashion brand catalogue. It offers the latest fashion insights into the hottest clothing trend. In previous month’s issue of the X-Girl magazine, the promo gifts come in a 3-in-1 package!

This promo gift package consists of a pouch, recycled bag and shopping bag! ODM would have to say that it is truly attractive for any customer to purchase this magazine and receive three different promo gifts at slashed prices! The items are limited in edition and cannot be bought in stores. Most importantly, they are highly functional and convenient to carry around.

Promo Gift Pouch by Marie Claire Magazine

Marie Claire is giving a pouch as a promo gift with every purchase of their magazine, priced at 10 HKD. This promo gift comes in 5 bright colours of pink, green, red, yellow and blue. The magazine can be found at the bookstore in Hong Kong Airport.

Simple Yet Fashionable On Pack Promo – Jessica x Mini Tote Bag

Bags are one of the essentials in a woman’s everyday life. Often, women tend to bring either a handbag or tote bag when they go out. So, what’s the best promotional item that can be used to go along with a magazine? It is none other than a simple yet fashionable mini tote bag. Read on to find out more about this on pack promo.

Touch Magazine Covermount Gift in Hong Kong

東TOUCH Magazine decided to offer slippers as a covermount gift. Obviously, this edition of the magazine is a bit more expensive than the usual one, but these comfortable roomshoes are definitely add to the value of this HK$ 75 purchase (US$10). This covermount gift is simple, unisex, useful, comfortable, visible and relatively cheap to produce. The MADNESS “?” branding is very cool too!

TIME gift with subscription – Overnight Bag & Headphones

TIME magazine in Australia are running a unique gift with subscription set to attract new readers.  Offering a combined gift of overnight bag & headphones makes this the perfect promo for those heading off for a weekend away.   Subscription of 6 months allows low commitment period to trial out the magazine.

TIME is one of the most renowned and respected news publications internationally. It’s no wonder millions of people from across the globe turn to TIME weekly for its sharp insight and analysis.

Fashion magazine offers a cardholder as covermount gift

The exclusive Danish Men’s Fashion Magazine, Euroman is offering a free covermount gift with a purchase of 3 editions of the magazine. In this purchase you will receive a free cardholder. In order to make this offer even more attractive, the magazine is collaborating together with the famous luxury fashion brand, Tiger of Sweden about the gift. Normally the gift is often designed to the cover of the magazine, which means that this kind of strategy also only will boost sales in the short-run.

Sweet Magazine Cover Mount Gifts – Snoopy Tote!

Sweet Magazine is offering Snoopy Tote bags as cover mount gifts for their magazines. These promotional gifts are highly perceived tote bags, as they are branded with the Snoopy cartoon character. These cover mount gifts will help boost sales for their magazines. By offering promotional gifts along with their magazine, people would be enticed to purchase the on pack promo. These gifts act as incentives to encourage spending in order to be entitled to the Snoopy Tote Bags.

On Pack Promo: Marie Claire x Kate Spade

Marie Claire magazine is now collaborating with Kate Spade to come up with this on pack promo. Simply purchase a Marie Claire magazine to get a Kate Spade pouch at a more valued price. This on pack promo package was found in Circle K, a convenience store in Hong Kong. The whole package only costs HKD$48 and you could get both of the items. Read on to find out more about this promotion.

Cover Mount Gift with Purchase – First Aid Travel Pack

Atlas of the World Magazine is offering a travel first aid kit as a gift with purchase. The Astroplast first aid kit is mounted onto the magazine and a travel first aid kit would certainly come in handy while travelling. When the sales of “Atlas of the World” increases, more people will be expose to Astroplast. Hence, a cover mount often benefits both parties.

Cover Mount by Marie Claire Magazine

Jessica magazine is offering a cover mount to their customers for their April issue. The promotional product that is being offered is a Kate Spade pouch. Kate Spade and Marie Claire’s logos are both printed on the bag. This double logo allows for both companies to be recognized when the cover mount is used on the streets. Kate Spade and Marie Claire’s logos are both printed on the bag. This double logo allows for both companies to be recognized when the cover mount is used on the streets.

ViVi Offers Custom Fashion Tank as Cover Mount Gifts!

Cover mount gifts help attract readers into buying your magazines. Top up HKD$42 to the magazine and you are entitled to a custom printed fashion tank top. ViVi offers gift targeted at their audience readers. Teen girls and young women love fashion and would definitely be attracted to such cool tank top. These tank tops are durable and able to be worn at any times of the day. Remember to offer items that are practical to use to your customers to maximise sales.

Promo Gift Bag by Cath Kidston 

In Tokyo, Japan, Cath Kidston is giving away a promo gift Notting Hill Rose bag and British flag pouch with the purchase of its special British issue Spring Summer 2012 magazine. This magazine cost 1,500Yen and can be found at the bookstore in Narita airport or at most major bookstores in Tokyo.

Unique Japanese-styled Pouch Gift with Purchase

Simply receive a unique Japanese-styled pouch with purchase of a With magazine! This gift with purchase pouch is unique in design and can be carried in many different ways based on your preference. It can be used as a clutch, sling-bag or even a cosmetic pouch to be placed in your bag.

Promo Gift With Purchase: Tote Bag by Touch Magazine

Touch magazine is giving away a promo gift tote bag with purchase of Touch Magazine at the bookstore in Hong Kong Airport. This tote bag is big and spacious enough to store A4 sized documents. It is foldable and handy to carry around in your bag so that you can use it for extra storage when needed. Also, it can be used on a daily basis or even for travelling purposes. Read on to find out more on how the promotional tote bag is used as a promotional gift.

 

How to Use Covermount Gifts

If you are interested in covermount gifts, here is a list of the 3 things you should always keep in mind when you are planning your promotion.

1. Your budget: remember that you can slightly increase the retail price of your magazine when you attach a gift to it. That said, it’s important to know how much your clients are willing to pay and what is the perceived value of your gift.
2. The format/size: the bigger, the more visible, but also the most inconvenient for the retail stores (and in terms of packaging). If your magazine is a small A-5 format, a leather cardholder or a compact mirror would be a great option.
3. Your target: it almost goes without saying but you should know your target in order to know what they would like to get from you (and how much extra they’d be willing to pay to get it). Readers information and demographic are critical to maximize your covermount gift campaign.

 

Check out more terms on our Promotional Products Glossary.  Related to Covermount Gifts, you might also like to learn about Giveaways, In Store Display, Gift With Purchase, On Pack Promotions and Purchase with Purchase promotions.