Magazine Promotion Idea: A Gift With Subscription That Stands Out!

Can you still remember how popular a gift with subscription was in the year 2013? That’s indeed a great wave in the marketing industry. Probably, most people tried to take advantage of this promotion. If you still remember Country Home Ideas, you must be familiar with how it utilized this promotional strategy in its marketing campaign.

 

 

Country Home Ideas magazine offered a gift with subscription to its new customers. This ran until May 2013.  This gift with a subscription became available for those who purchased the 11-month subscription.

 

This quilt set was worth about USD160 and had exceptional quality. Showcasing the real homes of real people, Country Home Ideas provided inspiration, great ideas, and pages of product information to help its readers reflect their own personalities. Moreover, it inspired them to create comfortable, stylish, and affordable havens for themselves and their families.

 

This promotional product was something different and unique to offer to customers. Most companies give away plush toys, pens, and notebooks. Country Home Ideas magazine surely was able to break the norm and became more creative with its promotional gift item used. Considering a branded quilt set was indeed unique and practical. In that way, it was able to create a lasting impression on its customers. Through this way, customers would remember the company when they think about that particular industry.

 

Generate Sales With This Gift With A Subscription!

The branded quilt has wide space on its sides to place the company brand or logo to be imprinted. In this way, it helped boost brand visibility and awareness. This product was something practical and useful. Moreover, customers who rented out their apartments took advantage of this promotion. This quilt set became intriguing for housewives too.

Choosing the right gift subscription indeed helped the brand to reach a wider range of audience and generate higher sales. Providing offers to its customers leaves a different and lasting impression on the brand as well.

 

To Wrap This Up

Up until now, gifts with subscriptions and gifts with purchases are very common for magazine brands. It is a proven and tested way to engage with the brand’s prospective clients and with its regular customers and readers. Thus, choosing the best and relevant complementary items would help to attract customers even more.

How Can ODM Help?

Are you a company that seeks to promote its brand through promotional products? If so, then do not hesitate to get in touch with ODM.

While most of our projects involve high-quality marketing gifts and premium corporate gifts, we can also help with simple yet practical and effective promotional giveaways and in-store and outdoor advertising ideas. In addition, our team also specializes in product sourcing and manufacturing promotional giveaways and superb POS displays for the retail sector.

Get inspired with these magazine promotional ideas.

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Frequently Asked Questions

What is a Gift with Subscription?

A gift with a subscription is a way for brands to reward their customers. This kind of marketing is commonly used by magazines. They reward their customers who subscribed to them. Gift subscriptions could be a tangible item or anything that the brand wished to give to their valued readers,

Why do magazine brands use GWP for promotion?

GWP is a proven and tested marketing tactic. It is a smart move to attract more customers and encourage impulse buying. Thus, it will help magazine brands to reach their target sales goal.

What are the products that can be used as GWP or magazine covermount ideas?

There are a lot of products to consider. But choosing the most relevant and practical items would make your brand stand out. Customizing them with your logo would also help to raise brand awareness and recognition.

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