As part of Kit Kat‘s newest marketing activity in Duty Free Singapore, customers will get a promotional towel for every minimum purchase worth 39 SGD.
Branded towels are great for any marketing activity. They are ideal for on-pack promotions, gift with purchase and for outdoor marketing. Marketers can also hand them out to commuters or sports fans for effective commuter marketing and sports promotions.
One of the brands that has been successful in using towels within their promotion is Dove. This blog below shows how the brand achieved their marketing goals with a gwp bath towel:
“What’s your favorite break?” Whether it’s basking in the sun at the beach, relaxing at a spa, or working out at the gym, Kit Kat’s fashionable branded towel is perfect for any activity. Below we explain what made this promotional product an effective gift with purchase.
Promotional Towel for Marketing
- POS Display: What we love about their marketing strategy is the use of POS display to showcase their promotional product. The in-store display features a witty caption: “Seasons for Chocolates and Savings.” The motto is a great way to attract customers because it gives the impression that they’ll be able to save a lot when they buy their product.
- Branding: We can see through the bag a huge Kit Kat print on the towel. when used in the gym, spa, or beach, people will easily recognize their brand. This effectively helps develop stronger brand remembrance. As people use your product, they also promote your brand to people they encounter.
- Free-Standing Advert: The mini advert with “What’s your favorite break” effectively shows how versatile their promotional product is. The practicality of the product is what drives people to patronize their brand, thereby increasing sales and brand performance.
- Packaging: Drawstring bags are a wonderful product packaging solution. They add a touch of style to your product and are far more durable than other packaging. They are ideal for the food, beauty and cosmetics, and sports industry. Here, you’ll see that the brand used a drawstring bag as packaging. It gives the product a high end feel, which makes it even more appealing to Christmas shoppers.
This promotional towel is a wonderful vehicle to spread word about their brand. Combined with beautifully-constructed POS display, their marketing strategy is a sure hit!
For more promotional product inspirations, please read:
These custom micro-fiber towels are compact, versatile, and customizable. They are perfect for outdoor activities and sports. Click through the blog to learn how you can use them for marketing.
How is this customized towel different from other promotional towels? It’s perfect as company giveaway for sporting events and outdoor promotions. In addition, it offers huge branding opportunity for business owners.