Still undecided on what promotional product to offer for either a sports or cosmetics GWP? A practical item, such as a sports towel is great for fitness or sports enthusiasts. The high-end label, Montblanc, offered an in-store branded sports towel to consumers in the UK, along with a purchase of their perfume. Here are several ways in which this promotion is effective…
Firstly, good setup. It is a gift with purchase, so it makes sense that the promo item stays beside the products on sale. This strategy seems more effective than placing a large ad in front of the store. The shoppers will see the goods along with the giveaway and this increases the chance of them buying the product.
Next, simple but eye-catching print. Though Montblanc may have chosen a small in-store display, the people won’t pass by without looking. The white towel appears to be stand out against the black background.
Lastly, debossed printing is a trendy way of putting a logo on a product. Rather than printing the logo in another color, the letters have been pushed down into the towel.
Benefits of a Branded Sports Towel:
- Customisable design: Available in different styles, colors and designs, you can customise it to suit your brand. Also, consumers don’t specifically have to use this promo gift for sport, due to the fast drying material it is also useful for home use or at the beach.
- Increased Customer Loyalty: A gift with purchase campaign is one of the most effective ways for making your customers loyal. They will want to be aware of your new products all year long while awaiting new exciting promotions like this GWP.
- Increase in Profits. This sports promotion will exceed the target market, attracting current and new costumers, thus leading to increased sales.
Inspired by this Montblanc branded sports towel GWP? Talk to the ODM Group to find out more on how you can use this in your next marketing campaign.