Customized beach towel as a GWP, Lancome

Ile de Beaute is a famous cosmetic chain of the beauty stores in Russia. This April they have organized a day on which they offer consumers fantastic deals. It’s done in order to promote the Lancome brand. Simply make a purchase of any Lancome product (that costs a certain amount) and you’ll receive one of the bright gifts with purchases they’re offering, including a customized beach towel, an inflatable pillow or a set of miniatures.

Gifts with purchases form Lancome

Why does the customized beach towel make a great idea as a GWP?

Lancome is getting ready for summer, and wants to please their customers with a range of beautiful and stylish promotional products. The products they’re offering in these giveaways are primarily targeted toward consumers who travel often.

Customized beach towel, Lancome

The customized beach towel makes a great marketing gift, primarily because it’s extremely practical and handy. As such, it’s a product that consumers will likely bring with them to the beach, swimming pool, or even to the gym – this will greatly increase the companies brand awareness. As this promotional product is such good quality, and a very bright color, it will most definitely attract a lot of attention and help to improve brand recognition.

The logo can be embroidered on the customized beach towel, to ensure the marketing campaign is as effective as possible. It will help to prospect new customers and will act as a great reminder of your brand, for existing clients.

These marketing gifts will help to make their consumers journey unforgettable, which will make them associate positively with the brand, in the future.

Ile de Beaute has always run fantastic marketing campaigns, and consistently offer lovely gifts for their customers. I made a purchase in one of their stores recently, and received a free promotional product – a pack of traveling wet wipes. These are extremely useful, and as such, almost all ladies have some in their hand bag. The packaging is made with the Ile de Beaute’s design and branded with their logo. They are happy to give these away, as they know it will greatly raises the brand awareness of the company. Being relatively cheap to produce, but having a great marketing effect.