Cyprus Promotional Products: How to Market Drinks with Swag?

Cyprus Promotional Products: Branded Swag for Drinks

It is evident how the competition has continued to rise in recent years. As new names increase, it becomes even more challenging for drink companies to market their products. For instance, we found these drinks’ marketing strategies in Cyprus. Let’s take a look at these:

1. Carlsberg’s Beer Promotion

Carlsberg is a well-known global beer brand, and like many other beer companies, they often engage in promotional activities to attract customers and increase sales. In Cyprus, Carlsberg’s marketing strategy includes offering promotional swag and discounts to its customers.

• Promotional Swag

Carlsberg is giving away clear plastic cups as part of its promotional campaign. The idea behind distributing these cups is to create a tangible item that customers can use, and every time they use these cups, they are reminded of the brand. It’s a form of subtle advertising that helps reinforce brand loyalty.

In addition to the promotional swag, Carlsberg is also offering discounts on its products. Along with the discount, the brand runs an in-store competition where customers can win 1 of the 3 Carlsberg Beach sets. Each set includes 1 cooler bag with speakers, 1 beach umbrella, and 2 beach towels.

2. Keo’s Beer Marketing

Keo is another famous beer brand, particularly well-known in Cyprus. Their marketing strategy in Cyprus involves a slightly different approach compared to Carlsberg. Moreover, the promotional swag ideas used by the brand are more irresistible than the previous drink brand.

• Collectable Coupons

Keo is using a coupon-based promotional strategy for marketing beer. They offer merchandise such as branded parasols, customised beach towels, custom baseball caps, beer, and bags as rewards to customers who collect a designated number of coupons.

These coupons can be collected by purchasing Keo’s beer party packs. Each box contains Keo 18+6 Free 330 ml Keo beer. The more products a customer buys, the more coupons they collect, and eventually, they can redeem these coupons for various branded items.

Customers can scan the QR code in the promotional display to learn more about the ongoing promotion.

Aside from these two beer brands, these promotions from various drink brands also are making a buzz inside retail. Drink brands include Monin, Gibson’s, Whitley Neill Gin, Drumshanbo Gunpowder Iirsh Gin, Fifty Pounds Gin, Skinos Mastiha Spirit, and Somersby.

Each brand uses free drink glasses as an on-pack gift except Somersby, which runs a contest where shoppers can win summer swag ideas such as a beach umbrella, a hat, a beach chair, and custom coolers with logo.

Aside from these Cyprus promotional products, we also feature another marketing idea from the same store featuring. a bottled water brand. Take a look at this:

How to Market Your Drinks with Swag?

Marketing your beer with promotional products (swag) involves creating a comprehensive strategy to enhance brand recognition, engage customers, and drive sales. Here’s a simple guide on how to effectively use promotional products to market your beer:

1. Define Your Objectives

Determine the specific goals of your swag marketing campaign. For instance, you might aim to increase brand awareness, boost sales, or engage your target audience.

For example, if you’re launching a new craft beer, your objective could be to create excitement and anticipation among beer enthusiasts.

2. Understand Your Audience

Research and understand your target audience’s preferences, demographics, and interests. This knowledge will guide your choice of swag items.

For instance, if your beer is popular among college students, consider swag items that are trendy and appeal to their youthful lifestyle.

3. Choose Relevant Swag

Select promotional product ideas that align with your brand and resonate with your audience. Opt for items that customers would find useful or desirable.

You may offer custom bottle koozies that keep drinks cold, which is relevant to your product and provides utility.

4. Align with Branding

Ensure that your swag items prominently feature your beer brand’s logo, colours, and design elements for consistent branding. You can customise pint glasses with your beer logo prominently displayed.

5. Create Swag Bundles

Bundle multiple swag items together to create attractive packages that encourage larger purchases and enhance perceived value. For example, you may offer a “Beer Lover’s Bundle” consisting of a branded glass, a bottle opener, and a coaster at a discounted price.

6. Use Swag as Purchase Incentives

Provide swag items as incentives for specific purchasing behaviours, encouraging customers to buy more or try new products. For instance, you can promote a “Buy a six-pack of our new IPA and receive a free branded bottle opener.”

7. Leverage Events and Sponsorships

Participate in beer festivals, community events, or sponsorships, and distribute swag to enhance your brand’s visibility. You may sponsor a local charity run and provide participants with branded water bottles at the finish line.

Swag Ideas to Spark Drinks Marketing Magic

The art of swag becomes a powerful elixir that can ignite the flames of brand recognition and customer loyalty. Let’s dive into a reservoir of ingenious swag ideas that will leave a lasting impression on your audience and turn casual consumers into dedicated brand advocates.

These caddies can hold and carry six bottles or cans of beverages.

It has a superb insulation property that help maintains the temperature of drinks stored inside.

This makes these carriers a must-have for parties or any outdoor activities.

This custom beer flight is designed with a chalkboard display.

The board is used for adding labels on the beer samples.

Moreover, it is also helpful for drinkers new to beer drinking as it allows bartenders to label each drink.

This branded stubby holder is undoubtedly an excellent beverage accessory for any outdoor activity, such as fishing, barbecue, lake, pool, concert, and beach party.

Moreover, its non-slip surface material makes it easy to grip, making it ideal for all types of celebrations!

This promotional beer holder works well with a promo beer glass or beer can.

You can easily place the products in the holder when serving customers their drinks. 

This is a more effective and efficient way of serving drinks than using a tray because it lends stability.

This custom beer merchandise will surely add fun to any occasion.

Its design will definitely appeal to drink and basketball lovers out there! In addition, it appeals to young and adult consumers.

Another good thing about this branded bottle opener is that it’s designed not for beers but for any beverage that needs openers to remove caps.

The above beer mug is made out of PS (Polystyrene Food Grade) and Gel to keep the beer cold for longer.

Beer brands can use stickers or decals to decorate their glasses. Laser engraving plastic is also a fantastic branding option, as this printing method ensures longer-lasting prints.

More promotional ideas we spotted in the Cyprus market:

Piper’s custom drink set was available in Cyprus Duty-Free. For us, it stands out in-store for a number of reasons. Let’s delve in, and we’ll tell you what makes this a smart drink promotional idea.

Our team spotted these gift-with-purchase offers from Jameson, accompanying its Black Barrel bottles. We love how the brand diversifies the promotion, allowing customers to choose between a custom hip flask or customized drinking glasses.

Our team was pulled by this promotion in one of Cyprus’s airports sporting a free bag with purchase for a total of €100 spending. It’s highly functional and practical for consumers which ensures they will always opt for the brand instead of its competitors.

Caprice’s gift with purchase idea arguably tempts shoppers to purchase its products. But what does this cooler bag have that urges them to get it? Read this blog below.

Putting It All Together

The dynamic duo of Carlsberg and Keo have proved that beyond the liquid in the bottle, the tangible connection they create with their customers truly sets them apart.

Indeed, promotional products have emerged as the unsung heroes of modern marketing, offering a tactile and memorable way to engage audiences.

As you embark on your own promotional journey, remember that the magic doesn’t solely reside in the products themselves but in the stories they tell and the emotions they evoke. Be strategic, be creative, and be authentic. Tailor your swag to your audience, the occasion, and the essence of your brand.

Create Your Own Swag Ideas with ODM!

With two decades in the promotional and marketing industry, we pride ourselves as a pioneer in designing and producing promotional product ideas for local and international companies. We tried to find the perfect concept that matched our client’s needs, brand and budget.

Therefore, if you also want to create your own swag ideas that rock, the ODM and Mindsparkz team are here to assist you. From seasonal promotional products and on-pack premiums to promotional displays, we can help you turn your ideas to life. Send us an email today to get a detailed quote.

All you need to know about Cyprus promotiona products!

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