In-Pack Drink Merchandise: How Jameson Boosts In-Store Sales

In-pack drink merchandise has become an increasingly popular way for alcoholic beverage companies to engage with consumers and create unique brand experiences. Jameson, the iconic Irish whiskey brand, has successfully utilized this strategy by including promotional items along with its products.

In-Pack Drink Merchandise from Jameson

Free gift promotions are a popular way for brands to incentivize customers to buy their products. And Jameson, the famous Irish whiskey brand, has certainly hit the mark with its latest in-store promotion in Cyprus.

Our team spotted these gift-with-purchase offers from Jameson, accompanying its Black Barrel bottles. We love how the brand diversifies the promotion, allowing customers to choose between a custom hip flask or customized drinking glasses.

If you’re a customer dropping by this store, which in-pack drink merchandise will you choose?

Option #1: Custom Hip Flask

This hip flask is a unique and practical promotional gift that appeals to consumers who enjoy drinking whiskey or other spirits.

It is also customized with the Jameson logo, making it a collectable item that adds value to the consumer’s experience.

Whiskey flasks are a timeless accessory that adds a touch of class and sophistication to any liquor experience. Take a look at how Jameson whiskey flasks looked before in this blog:

Option #2: Branded Tumbler Glasses

Jameson offers two branded tumbler glasses in each purchase of Jameson Black Barrel, making each pack a great deal!

Of course, they are designed with the Jameson logo and branding, which gives them a premium and stylish look.

Offering options on how they like their glasses, these on-pack glasses offer not only a practical accessory but also a collector’s item that whiskey lovers could proudly display on their shelves.

Why Should You Offer In-Pack Drink Merchandise?

1. Boost Sales

Incorporating a free promotional item inside the packaging of your promotional drink pack can be a smart strategy to enhance your sales figures. By providing customers with an additional bonus or incentive, you can greatly improve the perceived value of your product and increase its appeal.

This approach can be particularly effective in capturing the attention of potential customers who are weighing their options and looking for a little extra value in their purchases.

2. Enhance Brand Awareness

By incorporating promotional items directly into their product packaging, companies can effectively extend their marketing reach and reinforce their brand message with every sip.

Not only does this approach provide a tangible benefit to customers, who can enjoy their favourite beverage in a stylish and functional container, but it also allows businesses to capitalize on the power of word-of-mouth marketing as satisfied customers share their experience with others.

3. Encourage Repeat Purchases

When customers receive a promotional item with their first purchase, such as a custom logo drinkware or collectable promotional coasters, they may feel a sense of appreciation and value from the business.

This positive experience can then influence their decision to make future purchases as they seek to collect more items and complete their set.

Additionally, the act of collecting branded GWP items can become a fun and engaging activity for customers, further enhancing their overall experience with the brand

4. Provides a Competitive Edge

By bundling a drink with a promotional item within a product’s packaging, companies can effectively pique the interest of potential customers and encourage existing ones to remain loyal.

This is because such merchandise not only provides added value to the consumer but also creates a memorable experience that can help cement brand loyalty. Moreover, in-pack drink merchandise is not just a one-time solution but a long-term strategy that can be leveraged to gain a competitive edge in the market.

Consistently offering attractive incentives and promotions help companies can build a loyal customer base that not only returns to purchase their products but also recommends them to others.

More from Jameson Whiskey

How does Jameson make a statement in the travel retail space? Let’s look at the top design factors that made the brand’s creative product display stand successful in Duty Free.

In this in-store marketing campaign, Jameson used an exciting scratch-off game that rewards customers with a chance to win a drinks promotion gift or a free Jameson drink. What are the winning elements of this drinks marketing strategy?

For a limited time, customers were given a chance to receive a stylish over-the-shoulder bag as a gift with their purchase. What made this GWP promotion another successful stunt from Jameson?

Jameson’s commitment to quality is evident in every aspect of its marketing, and this promotional display is no exception. To enhance its visual appeal, the display was integrated with LED lighting, making it even more effective in-store.

On top of customized drinkware, Jameson also utilised promotional card holders as gift with purchase offers. Check out the top reasons why we love this promotional giveaway idea.

In 2010, Jameson’s dominance in the retail travel industry was evident through its bespoke point-of-sale display, which was an excellent example of its marketing prowess. Check out how the brand augmented brand awareness in this airport marketing:

Take Advantage of In-Pack Drink Merchandise Today and Drive More Sales!

By including branded, practical in-pack drink merchandise within its promotional packs, Jameson has created a unique brand experience that resonates with its customers. Not only do these items serve as collectables, but they also enhance the drinking experience for Jameson enthusiasts.

Furthermore, this marketing approach has helped Jameson increase their sales and customer loyalty while also setting itself apart from competitors.

As the beverage industry continues to evolve, it will be interesting to see what other innovative approaches companies will take to capture the attention of their customers.

More Inspiring Drinks In-Pack Promo Case Studies: