The On-Pack Glasses: What are they?

Jameson’s Irish Whiskey includes two premium glasses with each bottle purchase. These glasses are specially designed to enhance the drinking experience of the whiskey.

Each glass set, showcasing unique vertical grooves and an embossed brand name, elevates the drinking experience. Meanwhile, the green packaging symbolizes Irish barley, thus reflecting Jameson’s meticulous process of blending diverse ingredients.

The second set, featuring a flared tulip drinking vessel, is perfect for savoring whiskey neat or on the rocks. Consequently, this promo merchandise, targeting the high-end market, boasts an elegant look that assures users of a top-quality experience.

Why are On-Pack Glasses a Great Marketing Tool?

There are many reasons why on-pack glasses can be a great marketing tool for businesses. Here are just a few:

1. They Make Your Brand Stand Out

On-pack glasses are a great way to make your brand stand out and differentiate yourself from your competitors. By including premium gifts shows customers you’re committed to offering the best experience, signaling care and quality.

2. They Encourage Repeat Purchases

When customers receive on-pack glasses at first, they may be more likely to buy your product again in the future. The glasses remind customers of good experiences, boosting repeat purchases.

3. They Increase Brand Awareness

On-pack gifts boost brand awareness, especially when the item is a frequently used product. Using Jameson’s glasses creates a constant reminder of the brand, fostering positive associations that contribute to customer loyalty and satisfaction.

4. They Can Give You an Edge Over Competitors

In a crowded market, it can be hard to stand out. On-pack gifts can give you an edge over your competitors and make your product more appealing to consumers. By incorporating a premium gift, you can persuade consumers to prefer your product over competitors, potentially boosting sales.

On-pack glasses are a great marketing tool for a wide range of businesses. Here are just a few examples:

1. Alcohol Brands

Alcohol brands like Jameson’s Irish Whiskey are perfect for on-pack glasses, as they’re a natural complement to the product.

Other alcohol brands could benefit from similar promotions, such as beer brands offering branded glasses or shot glasses with purchase.

Shot Glasses

Crafted from ceramics, these unique shot glasses feature small handles and vibrant colors. Branded with Patagonia’s name, they serve as perfect tourist souvenirs. Customers receive them free with each purchase of Danis Patagonia’s 200 ml products.

Branded Glasses

A great drinking experience is enhanced by the right glass. Jack Daniel’s, renowned for its Tennessee Whiskey, enriches its 3-flavor gift set with a custom-designed tumbler showcasing their logo.

2. Food Brands

Food brands could also benefit from on-pack glasses, particularly those that pair well with certain beverages. For example, a coffee brand could offer branded mugs for customers who purchase a certain amount.

Branded Mugs

Whatever your products may be, you can include any promotional gift you like. There isn’t a law that dictates you cannot do that at the end of the day. Yet, in case brand activation really matters to you, we recommend going back to your roots sometimes.

How will you be able to do so and still hold a candle to rivals? Learn it all through the on-pack glasses that Jameson Irish Whiskey has as a GWP.

On-Pack Glasses Promo Gift by Jameson Irish Whiskey

There are two different sets of glassware that you will see on this blog today. The first one shows two customized glasses in a single package. These containers have more detailed bodies compared to other whiskey glass promos thus far. 

The bottom half has unique vertical grooves, while the top half has the embossed brand name.

In addition to that, the wrapper seems well-designed. Jameson Irish Whiskey cut out the front portion with the shape of the bottle in mind. Its appearance reflects on the packaging too. 

The green background color symbolizes the Irish barley that James mixes with various ingredients to perfect their blend.

It’s quite generous of the brand as well to provide a couple of glasses instead of just one. Since the product is an in-store display within a Duty Free shop, the people who will buy it are travelers. If they want to share a bottle of Irish whiskey on the plane, they can do so in premium vessels.

On-Pack Glasses Promo Gift by Jameson Irish Whiskey

The second set (as exhibited above) has a flared tulip drinking vessel. This type of promo merchandise suits the high-end market because of its elegant look. Its user can definitely feel as if (s)he is using something of the highest quality.

The packaging can make a world of difference when aiming to activate the brand as it increases consumers’ curiosity. The glasses are practically limited edition based on the words used. Minus them, the customers will still feel they are exclusive due to the black box they come with.

• Purity. The products seem fantastic and newsworthy even without loud colors painted on them. The only noticeable pigment is the white writing on the tulip glasses.
• Clarity. The Jameson logo clearly shows on the drinking vessels. It basically blends in the material, yet nobody can doubt its roots after seeing it up-close.
• Symmetry. Any of these glasses can match the grace that the brand exudes. You need this balance to become visible, especially if you wish to advertise to a high-end target market.

The glass containers are very suitable to companies whose desired consumers belong to the wealthier spectrum. A sense of class flows out of them and attracts various individuals to make a purchase. Most of the time, you won’t have to spend on other marketing schemes to promote these vessels.

Contact ODM soon to find more GWP ideas that apply to your requirements.