Product Bundling Strategy Ideas: How They Work in Driving Sales?

Purchasing more than one product in a package deal with a discounted price is always a steal for consumers. However, what items should you include in these bundles to ensure the value of your product and brand will not take a hit? To answer that, we must first know about product bundling strategy ideas! Scroll down for more!

What Is A Product Bundling Strategy?

A product bundling strategy is a brand or retail store’s way of combining products and offering them to consumers as one unit. This usually comes with a discount which makes it irresistible for consumers. This is also commonly known as “package deals.”

On our visit to Cafe Amazon, a coffee shop in Vietnam, we spotted one of its product bundling ideas in a high-traffic area: the counter.

Bộ Sưu Tập Bình Giữ Nhiệt Doraemon = Doraemon Thermos Collection

The consumers are enticed to buy the Doraemon Combo which is a Doraemon tumbler bottle with a cup of Fruit Tea size M for only 299 VND and branded thermostat and 1 milk tea for a discounted price of 449 VND.

Product Bundling Strategy Ideas For Your Promotions

To get your promotions and sales rolling steadily, you must first know which product bundling strategy suits your marketing and branding needs. Hence, we’re giving you the top 4 bundling ideas here!

1. Pure Bundling

Pure bundling is a marketing strategy that does not give your consumers buyer fatigue by offering bundling promos alone. There’s no need to compare and contrast every single product because they’re already paired based on customer preference.

In this bundling strategy, consumers can only avail of a bundle that contains various products or services and cannot purchase a single product on its own. It is usually offered by service-providing companies as well as perishable goods.

The danger of offering pure bundling is a low consumer retention rate especially when they’re only in it for one or two services or products included in the pure bundle.

2. New Product Bundling

Another one of the product bundling strategy ideas is the new product bundling. As the name suggests, this marketing strategy pairs a new product in a bundle with a known and fast-selling product of the brand.

This way, the business can cut back on marketing costs as their consumers will naturally become aware of the new product through their more popular and established products.

3. Mix and Match Bundling

This product bundling strategy idea is probably one of the most welcomed by consumers since it gives them a certain amount of freedom about their purchases. It also personalises the experience which forms a better brand experience and impression on customers.

In a mix-and-match bundling strategy, people are given options regarding the products they want to purchase and form their own bundles. For example, getting 3 of any products available will only cost them a fixed amount. This way, consumers are also not forced to get products they don’t want or need.

4. Cross-Sell Bundling

Cross-selling bundling offers are probably one of the most commonly used bundling strategies. In this promotion, complementary products are put in a bundle such as the main product along with its accessories.

This is usually used by businesses offering gadgets especially since people don’t change these items regularly. So, to increase sales and ensure both products will sell the same number of units, offering them in a bundle is an excellent choice.

Promotional Product Ideas for Your Product Bundling Strategy

Sun Hat

Beach Towel

RPET Sunglasses

Custom Stirrer

Jiggers

Shaker Bottle

Aroma Diffuser

Yoga Mat

Enamel Mug

Earbuds

Wireless Charger

Bamboo Speaker

More product bundling promotions we featured before:

Rum and Que delighted their consumers through this product bundling strategy idea of bundling their meat juice and sauce in creative packaging with a bottle opener as a free gift.

Nivea prepared a bundling promotion to their target market according to their gender and what products work best together. Not jus that, the bundling promo comes in a branded bag that everyone can appreciate and find useful.

Perfect for travel, this promotional bag from Calypso comes with two of the brand’s lotion that complements each other! Find more about the products here:

IDC prepared several gift sets that allowed its consumers to get the best bundling deals and use the products that work best with each other. See more details here:

Marketed as the perfect acne defence in summer for teens, this package deal consists of Acnes Vitamin Cleanser and Acnes Scar Care with a free tote bag!

Jack and Coke in this promotion certainly presented a package deal hard for consumers to ignore! The two drinks brand added a promotional glass on top of their bundle!

In Conclusion,

Cafe Amazon’s product bundling strategy raised their sales and the average number of orders the promotion is clearly visible immediately to customers. Additionally, these products are highly functional and well-designed so consumers will naturally perceive it with higher value.

Work With ODM!

The ODM Group is a promotional product company with decades of experience in the industry. We’re experts in the customisation of promotional products and our creative team, Mindsparkz, will work with your business from product brainstorming and marketing details to production.

Our magazine also has 8,000+ promotional item ideas as well as industry processes to keep you updated and in the loop about what’s in demand from the market. We can offer you sustainability marketing options, too! Just contact us today!

For more information about the services we offer, we listed them below for you:

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