Custom Lottery Balls: 6 Clever Ways to Keep Your Sales Rolling!

Lotteries, sweepstakes, and gamified forms of promotion continue to evolve, providing opportunities for businesses to boost sales and engage with their clients. Indeed, these could be some of the most effective strategies to try. Talking about gamified advertising, how about incorporating custom lottery balls into your campaign?

In this blog, we will discuss the features of custom design balls that make them ideal in marketing and the benefits of using them. So, let’s get started!

Custom Lottery Balls

Custom Lottery Balls to Keep Your Sales Rolling

Lottery balls are commonly seen inside casinos. However, they can now be seen in different places where promotional competitions are conducted.

Aside from numbers, our lottery balls could be printed with customised designs such as brand logos and names. On top of that, they can be cracked open; thus, these can be filled with tiny objects or promo details inside.

But how can you take advantage of these branded balls in your marketing? Here are different strategies you may try!

1. Draw Contest Winners

Running contests in stores, bars, restaurants, or malls, is a great way to get customers’ attention towards your brand. Why not use these custom lottery balls when drawing or picking winners?

You can conduct a live draw wherein your customers can watch the announcement of winners in real time. You can do this after the contest promotional dates.

In addition, it is also a good marketing idea to do during client or employee gatherings.

Custom Lottery Balls

2. Prize Giveaways

Use openable lottery balls to reveal prizes in a giveaway contest. Hosting a giveaway contest is a great way to generate excitement and engagement from potential customers.

Each ball can represent a different prize, and customers can pick a ball to see what they have won.

Plus, the act of picking a ball and seeing what they have won is a fun and memorable experience for customers.

3. Mystery Discounts

Offer mystery discounts to customers by placing different discount codes inside the lottery balls.

Customers can pick a ball to reveal their discount code, adding an element of fun and surprise to the shopping experience.

Not only will this approach make your customers feel special and valued, but it will also incentivize them to make a purchase, as they won’t want to miss out on their chance to win a mystery discount.

Custom Lottery Balls

4. Product Launches

Use custom lottery balls to reveal new product releases. Each ball can contain a sneak peek or teaser for the new product, generating excitement and anticipation for its release.

Imagine the thrill your customers will feel as they open each lottery ball to reveal a tantalizing glimpse of your new product.

Each sneak peek or teaser will leave them wanting more and eager to learn about the full details of your upcoming release.

5.  Novelty GWP Marketing Tool

Another simple yet exciting way to make your marketing stand out is by using these balls as novelty gifts with purchase items.

These will stir excitement in your campaign. For instance, you can run a gift-with-purchase campaign with a twist.

Instead of announcing your free items, you can use these custom balls to make people guess what’s inside the ball.

It could be tiny objects, special coupons or anything that can fit inside the ball.

6.  Promotional Event Invitations

Send out event invitations in the form of custom lottery balls. Each ball can contain a unique code that corresponds to a specific event or location.

Not only will this approach stand out from traditional paper invitations, but it will also add an exciting and interactive element to the experience.

Moreover, you can customize the lottery balls with your event branding, colours, and messaging to create a cohesive and memorable experience.

Remember to always comply with applicable laws and regulations regarding lotteries and contests and to clearly communicate the terms and conditions of any promotions.

Why Use Custom Lottery Balls in Your Promotions?

Custom Lottery Balls
  • Branding:

Custom lottery balls can be designed with a specific brand or logo, making them unique and instantly recognizable.

  • Security:

They can be made with unique markings or serial numbers to ensure they are not tampered with.

  • Customization:

Custom lottery balls can be made in various colours, sizes, and materials to meet the specific needs of a lottery or gaming organization.

  • Durability:

They can be made with high-quality materials, ensuring they are durable and withstand frequent use.

  • Fairness:

Custom lottery balls can be designed with specific weight and size specifications, ensuring that each ball has an equal chance of being selected.

  • Aesthetics:

They can be made with unique designs, patterns, or colours, making them visually appealing and adding to the overall excitement of the game.

  • Ease of Use:

Custom lottery balls can be designed with features that make them easy to use, such as handles or smooth surfaces for easy rolling.

  • Reliability:

They can be made with precision engineering, ensuring they are reliable and accurate in the selection process.

See how brands gamify their marketing:

Nivea was able to win shoppers’ attention with its lottery promo run in-store, wherein customers could win its custom-designed shoes. Check out this campaign here:

Take a look at John Dewar & Sons’ chicken bingo game inside the wines and spirits section of Hong Kong Duty-Free stores. Discover how this marketing worked.

The brand was running a store competition where customers had the chance to win branded game merchandise. The brand used a slot machine to make this marketing more exciting.

With Jameson Whiskey‘s brilliant scratch-off game, the customer buys a Jameson Irish Whiskey; receives a scratch-off card. Check out the promotion below:

More gamified marketing ideas from ODM:

Capture and engage your target audience with a custom prize wheel! This marketing tool offers a clever way to promote sales and services while creating excitement among customers.

If you are a brand activation manager for casinos and hotels, you don’t want to miss out on simple, effective casino promotion ideas to advertise your business. Here are 5 promotional items that you can offer.

This handy custom lottery scratcher is a perfect customer giveaway for casinos, gas stations, and convention booths with gift coupons or other scratching cards for boosting sales.

These chips can have your logo printed directly onto the plastic and we suggest it looks much better than paper stickers. Customise the base colours of the chips to match your logo or product colours.

We picked up this promotional pen with a spinning game at the HK Toy show. This 2-in-1 product consists of a mimic slot machine and a pen.

In Conclusion,

More than just balls that tell people’s luck, custom lottery balls can be a great tool to keep businesses’ marketing and sales rolling. Customisable and affordable, brands would definitely reap all the promotional opportunities these custom promotional products can bring.

Therefore, if you’re planning to add these ideas to your next marketing campaign, feel free to connect with us! Email us using the product code: ODM- 4248 to get a quote.

Aside from these featured items, we still have a lot of promo products to offer you! We have various sports promotional productsbranded office merchandisepromotional cosmetic productsbranded corporate giveaways, and POS display units for all industries.

Simply tap the buttons below to learn more about our company and the product and services we offer

2023-04-06T03:46:53+08:00

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