La Pastina, one of the best-equipped Distributor Centres in Latin America, is currently running an exciting in-store promotion for its shoppers in Brazil. The brand is giving away free promotional coasters to customers who will avail of any of Emiliana and JP. Chenet‘s wine.
La Pastina is part of the La Pastina Group, which has the World Wine and Enosteria Vino e Cucina business units.
Likewise, La Pastina brands and products are present throughout Brazil, structured in multi-channel distribution, including around 3,000 retail points of sale, telesales, and e-commerce.
What About La Pastina’s In-Store Promotion?
La Pastina, in collaboration with the two famous wine brands, makes noise in-store by using custom-designed coasters as its custom gift with purchase items. The costers are printed with iconic designs from different countries.
Likewise, the items are collectibles, making them perfect collectors and souvenir items. The promotional coasters are also used as custom bottle neckers; thus, they become more recognisable to shoppers.
3 Reasons These Promotional Coasters Work
1. Designs appeal to customers.
The promotional coasters feature colourful, signature designs from different countries. The designs are indeed attractive, therefore they appeal to drinks and souvenir collectors.
Indeed, the design really matters when using coasters as your promotional merchandise. Here are custom coaster designs you might consider:
2. Bottle necker idea makes them noticeable.
Needless to say, the two wine brands stand out in-store, having the coasters as their bottle neck tags. Bottle neckers have long been used in advertising, especially for drink products, to attract shoppers and encourage purchase.
However, if you also want to get more recognisable in-store using custom bottleneck tags, here are some ideas to inspire you.
3. Smart partnership.
La Pastina is an already established name in the industry, but collaborating with other famous brands makes their promotion even more successful. Emiliana and JP. Chenet are two popular wine brands with a large customer base. Thus, considering a partnership with them guarantees to garner a broad audience.
Here’s an example of successful brand collaborations to get inspired by.
Here are more promotional coasters designs to add to your list…
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Conclusion
Coasters are no longer just beautiful pieces used to protect table surfaces, their purposes now go beyond that. Their promotional potential is limitless; therefore, different brands all across industries are getting benefits from them.
To conclude, we all agree that La Pastina made a smart decision to use promotional coasters to market its brand and products.
Harnessing Our Creativity
Do you consider adding coasters as part of your marketing this year? If yes, we got you covered. ODM can help you design and produce suitable coasters for your business. From plastic, PVC, leather or ceramics, we can make your promotional items possible!
Aside from custom coasters, we also offer various promotional product ideas such as seasonal promotional products, branded corporate gifts, gift with purchase ideas, and on-pack premiums.
If you also need free-standing display units, custom display shelves, or any promotional displays, we at ODM and our designers from Mindsparkz are here to assist you! From product brainstorming to designing, and manufacturing, rest assured that we are here along the way.
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