How to Design a Custom Retail Display Stand that Converts?

What About Starbucks Custom Retail Display Stand?

Our team are certainly fond of featuring Starbucks promotional campaigns. In fact, we have written several case studies about the brand. And this one is our latest addition to our blogs.

The brand’s custom store display is branded with its company logo, making it highly visible in retail. Likewise, the colour combination used for the display makes it elegant and appealing to shoppers.

But apart from its product shelf display, its free gift with purchase campaign helps the brand create a buzz in the store.

Starbucks gives away a free custom logo coffee mug for every purchase of four boxes of Starbucks capsules of Nespresso.

“Na compra de 4 caixas de cápsulas Starbucks para Nespresso ganhe uma caneca exclusiva. Promoςão válida apenas nesta embalagem promocional e enquanto durarem os estoques.”

“Get one exclusive mug for every purchase of Nespresso. Promotion is valid only on this pack promotional package and while stocks last.”

5 Ways to Design an Effective Custom Retail Display Stand

If you plan to modify and improve your current display stand and promotion in retail, here are some of the things you need to consider. If done well, these tips adapted from Starbucks marketing can also effectively sell your products in-store.

1. Choose colours wisely.

Colour influences perception. Every colour used in your merchandising display tells a story that will determine how shoppers perceive your brand and products.

Likewise, the right store colour can enhance your message and overall brand appeal. In fact, colour psychology can lead to fewer objections to the purchase, irrespective of the price. Basically, colour can have a huge impact on customer experience, engagement and sales.

2. Don’t forget your logo!

A well-designed brand logo is crucial for businesses because it promotes quick brand recognition, visual consistency, and a sense of reliability and competence among customers.

Aside from your products, you must incorporate your logo into any promotional items, including your display, to be released in the market. Using your logo helps you create authority in retail, building a good market reputation. In the case of Starbucks, it creatively flaunts its huge iconic Siren logo on its custom retail display stand.

3. Keep it simple.

Striking colours and graphics combined with your product can be overwhelming to shoppers. Chances are, they would walk away from your display and totally avoid them. And this is something that you don’t want to happen.

Therefore, always consider the “Less is More” concept when creating your display design. Keep your design simple, and don’t be too aggressive. For instance, Starbucks uses minimal designs and neutral colours, which keeps its display simple yet appealing in-store.

4. Make your signage and label clear.

Aside from the colour and graphics, you also have to keep an eye on the text to use for your display. Try the five-second rule: You should be able to quickly read the sign in five seconds or less.

In addition, you must also be clear with your display label, including the product price and name. Keeping this in mind will help avoid confusion among shoppers.

You can find a perfect example of a custom retail display in this display stand by Vivant. The POS display utilised short but clear words and labels for a cohesive message that consumers will pick up right away!

5. Keep your design team involved. 

Admit it or not, not all business owners have an eye for design. If you’re among them, hiring creative designers and getting them involved in planning and designing your visual merchandising display is practical. They have an eye for details that you don’t have. Considering their opinions would guarantee to help your display’s success in retail.

More of Starbucks’ creative marketing campaigns…

Final Thoughts

Designing a retail promotional display requires time, effort and budget. When designed and set up effectively, it can significantly add to the business’s success. With that said, we believe that Starbucks made a smart decision in choosing and creating its custom retail display stand.

What Can We Offer?

Here at ODM, you can find highly durable display units in various colours, materials, sizes and styles to help attract sales. Our designers from Mindsparkz can help you turn your ideal designs into tangible displays.

We manufacture creative free-standing display units, interactive POS displays, bespoke shop displays, retail POP displays, and all types of promotional display ideas.

If you’re planning to jumpstart your retail marketing with your display, feel free to reach out to our team and get a detailed quote. Here at ODM, we can help you turn your ideas into a reality!

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