Ahmad Tea Entice Shoppers In-Store: Why Does A Branded GWP Item Work?

A gift with purchase promotion is a great way to increase sales, create excitement and keep your customers coming back. Giving away a branded GWP item is not just a smart move to build your brand but also provides you with the opportunity to reach new customers.

GWP merchandise can range from simple and practical items to unique promotional giveaways that can make a difference in your in-store marketing.

In this blog, let’s look at this promo glassware from Ahmad Tea.

Ahmad Tea, a tea company based in Chandler’s Ford, Hampshire, England sells a range of tea bags, speciality teas and gifts including black tea, green tea, flavoured teas, and herbal teas.

Branded GWP Item from Ahmad Tea

Custom printed glassware as a branded GWP item is nothing new for drinks and beverages brands. They come in different materials, styles, and sizes that guarantee them that they will find the perfect fit for any promotion or marketing campaign.

For this GWP promotion, Ahmad Tea offers shoppers the chance to get its iconic Fenjan tea glass in every purchase of its English Breakfast tea variant.

This in-pack premium comes as a tall and beautiful tea glass to enjoy your Ahmad tea.

The clear glass and sleek design are enticing, especially for tea enthusiasts looking for a perfect addition to their teaware collection.

It is branded with the tea brand’s name and logo, and we love how the print takes the whole appearance of the tea glass to the next level.

It is simple, yes, but it is just a suitable adornment that can fit any consumer’s taste.

Each GWP mug is bonded to the product with an on-pack sticker that goes around to secure both of the items. It is also noteworthy that the sticker is printed with the Ahmad Tea label, making it more recognizable in retail.

Why Does A Branded GWP Item Work?

1. A Kind Gesture 

Giving away something for free demonstrates a kind gesture for your customers, showing them that you care about their experience and want to ensure they’re happy with your products and services.

Consequently, this will make them feel the need to reciprocate in whatever way they can–they’re more likely to appreciate your brand, recommend you to friends, and do business with you again.

As long as the branded GWP item is high-quality and valuable, this natural tendency to give back will continuously help your business.

2. Exclusivity

Branded GWP items are a great way to get people to go out of their way to buy something. They make customers feel like they’re getting something extra, and they make it more likely that they will make a purchase.

For most of the consumers, using promotional products is making a statement. It is saying that they agree with the brand and its mission.

They’re not just a free item, they’re an investment in your business. And they offer exclusivity to customers that other products can’t match.

3. Encourage Buying Habits

People are always looking for a reason to buy from you, so if you can give them something that makes their life easier or more enjoyable, they’ll be more likely to purchase from you.

Making your customers happy is a fantastic way to secure loyal customers for the long haul.

If your target audience is pleased with the products and services you offer, there is a high probability that they will be interested in doing more business with you in the future.

This will encourage buying habits that are certainly beneficial for your brand and keep you on top of their minds.

4. Increase Brand Reach

Gift with purchase offers are often used as an extension of the company’s marketing strategy. They offer consumers a chance to make their own contributions to the brand’s image, and they can be used in a variety of different ways.

As a result, the brand becomes more cohesive and recognizable.

They help increase brand reach and awareness because they’re so distinctive (and what’s more, if they are something people can use every day).

They ensure that people will remember your brand name or logo when they see it again — even if they haven’t purchased anything from you before.

This is not the first time we featured Ahmad Tea. Read on how the brand warmed up sales with its ceramic mug with logo in this case study:

Check out how other brands are leveraging branded GWP items:

How Can ODM Help?

At ODM, we believe that good marketing strategies are crucial for any business to thrive. We ensure that we are always ahead of the game to guarantee that you will get new and innovative products for your marketing campaigns and promotions.

With an experienced background in the area of promotional products, our staff along with our superb in-house design team, Mindsparkz, provide innovative solutions for our customers. We’d be more than happy to brainstorm ideas for your next marketing campaign.

If you’re looking for more promotional ideas, make sure to check out some blogs we have listed below.

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