Moccona offered a GWP mug with attractive and distinctive design in their last project. Seems like gift with purchase is a favorite strategy by marketing managers. We can see many brands’ gift with purchase appear in retail shop all the time.
As a business owner, you must make sure that your marketing strategy is different than others. A custom gift with purchase is an effective way to build your own brand image.
Why we like Moccona’s GWP mug?
Color – Color is the first feature customers see on the product. Green means nature, fresh and relaxation. It helps to balance mind, body and emotions. With white background color, it emphasized the logo and image.
Image – There is a guitar printed on Moccona’s mug with a slogan “Rock your day”. Music always refer to relaxation. The GWP mug remind customers to have a drink and enjoy the day.
Packaging– On-pack promotion‘s packaging is also one of the marketing strategies they employed. It’s easy to carry the product and the freebie at the same time. And, the plastic front allows customer to see what the product and gift is inside the packaging.
Here are some similar on-pack promotion.
Gold color packaging make customers impression on the product name Moccona Royal Gold.
This gift set promotion by Asahi is a good example of on-pack promotion. Asahi offered drinking- branded beer glasses as its gift to increase profit.
Custom pvc bag as packaging for L’ Occitane products- clear front allows customers to see the products.
Why we like Moccona’s GWP mug?
Practicality– A useful and practical gift gives customers a reason to purchase the product. It also caters to the need of customers. In addition, gift like Moccona’s GWP mug can be used for long term. It makes customers feel valuable.
Brand engagement – Moccona’s packaging and gift creates positive image to customers. It reminds people to take a break with music. The brand builds trust and customer relation through the gift with purchase.
Brand awareness– Even though not drinking Moccona’s coffee, customers will think about the brand when they are using the branded mug. Also, customers will keep using the gift after the promotional campaign.
GWP marketing is effective in affecting customers buying emotions. In fact, many businesses are offering custom GWP to grab customers’ attention and raise brand recognition.
Here, at ODM, we hves the right people to help you create own gift with purchase. We can help you with counter POS display, and brand packaging design. If you are interested, you are welcomed to contact us anytime!
Want to get more information on git with purchase? Check out the related blogs:
Buy a pack of Quaker Oat, then get a free oat canister. The custom canister provides a convenient way to store the oat.
As we all know, plastic bag negatively affects the environment. That is why, Carrefour offered its printed tote bag as gift. Custom tote bag not only saves the environment, but also benefits your business.
Nestle offered a gift with purchase in their last campaign to increase sales. They gave away branded food container and backpack.
To get more information about custom mugs, please read the blogs below:
Check this out! Three types of travel mug with different featured designs. Mindsparkz will help you with product design and manufacture the best promo product for your target customers.
Many people would not forget unique design of products. Creative ceramic mugs stand out from other brands and promotions.
Here is a blog with some examples of ceramic mugs with creative shapes. The designs grab customers’ interest a lot!