6 Reasons A Free Bag With Purchase Works in Drinks Marketing

While novelty is certainly a needed touch to promotions every once in a while, there are merchandise and strategies that simply work every time. A free bag with purchase is one of those, and we’ll figure out why in this blog through Highland Park’s gift with purchase.

Our team was pulled by this promotion in one of Cyprus’s airports sporting a free bag with purchase for a total of €100 spending. Highland Park is a single malt whisky founded in 1978 by a Viking descendant, Magnus Eunson, and since then developed smoky and rich flavour whisky enthusiasts couldn’t ignore.

Why Does A Free Bag With Purchase Always Work for Drinks Marketing?

1. Functionality

A free bag with purchase is a promotional merchandise people can use anytime and anywhere.

It is convenient to bring anywhere and help people move around with their necessities, especially travellers and active people.

It’s highly functional and practical for consumers which ensures they will always opt for the brand instead of its competitors.

2. Place of Purchase

The promotion was seen in an airport, a place where people come and go. It’s an appropriate promo merch for the place where it would be exposed to travellers.

These people, especially those who travel frequently, also need to change their bags are it wears out or for those who are looking to organise their things.

3. Quality

Branded bags, more often than not, are made from high-quality materials that stand the test of time and weight. They’re usually durable and well-designed so people can use them for a long time.

Just at first glance, people can immediately see the leather material of Highland Park’s free bag with purchase.

4. Added Value

A free bag with purchase never fails due to the added value they put on the products. Consumers see these gift with purchase and immediately think they’re getting more than they paid for.

And since it’s made of high-quality material, it elevates the brand in their minds and builds up brand loyalty, awareness and repeated purchases.

5. Increased Sales

Since the promotion ensures people would receive the free bag with purchase amounting to or beyond the total they set, consumers are likely to buy more than one bottle to reach this minimum spending amount.

Consumers can easily conclude they’re saving more this way than by buying drinks and a bag separately.

6. Maximum Exposure

Useful promotional products are utilised by people regularly. The more people use your branded gift, the more they would recall your brand and help advertise you on the ground.

It steadily establishes your company in their minds, which makes it easier for them to think about your brand the moment they think of the industry.

More Bag Merchandise Ideas You Can Use For Your Promotions

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For more successful gift with purchase promotions in the drinks industry, check out these blogs below:

In this promotion, Jim Beam and Maker’s Mark included the 2 glasses, the perfect partner for drinks, as an on-pack gift with purchase. Learn more about it in the blog below:

Drinks are best enjoyed while having fun, thus Jim Beam included a custom jenga set for their consumers as a gift with purchase! See more details of this promotion here:

Though glasses are the best pair to liquor drinks, an ice bucket ensures the liquor will be enjoyed at its prime taste. Hence, this promotion from Lable 5 is a clever move that elevates its brand while gifting consumers.

Malibu, on the other hand, gave its consumers assurance that they can bring their glasses anywhere and they won’t break through its branded tin mug giveaway! Read more here:

Warner believed gin is best savoured through an elegant Copa glass. This is reflected in their promotion that became the talk of the town for months! Check out the details here:

For more merchandise ideas based on your branding needs, get inspiration from our work with other brands in the drinks industry. Simply click the image below!

To Sum It All Up,

A free bag with purchase instantly makes your product more attractive than your competitors. People always tend to choose gift merchandise they can use regularly and for a long time which a branded bag always delivers.

For more merchandise ideas and customisation of your promotional products, talk to us! ODM is an established promotional product development company with decades of experience. Our creative team, Mindsparkz, will work with you from product brainstorming to production to ensure it meets your marketing needs and quality standards.

Some of the services we can assist you with are manufacturing point-of-sale displays, free-standing display units, branded corporate gifts, trade show giveaways and eco-friendly packaging. Contact us today!

For more benefits of working with us, we listed them here:

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