Drinks GWP: 5 Reasons to Love these Custom Tin Mugs from Malibu Rum

Malibu Rum, known for its best-selling coconut liqueur made with Caribbean rum, certainly never fails in bringing customers the most unique gift with purchase offers. One of its in-store promotion ideas includes giving away these custom tin mugs for every purchase of Malibu watermelon 70 cl. Let’s take a look!

 

Months ago, we found this fantastic gift with purchase promotion at a supermarket in the UK. It is actually just a part of other GWP marketing that is taking place at the store at that time. Different liquor brands also offer custom logo glassware, which are highly complementary gifts for their products.

 

But what made Malibu’s branded gift with purchase stand out is that it is made out of tin material! Totally creative, our team found these custom tin mugs one of a kind. In contrast with other offers on the shelves, this branded merchandise from Malibu provides a refreshing yet straightforward complimentary gift with purchase.

 

What Do We Love About this GWP Offer?

1. Novelty

Let’s get straight to it — it is not every day that we see this kind of custom gift with purchase merchandise. Most of the time, promotional drinkware offered by drinks brands are made from glass or stainless steel material. On the other hand, tin is usually utilised for product packaging and other merchandise ideas, but rarely for beverageware.

There is no denying that seeing this free gift promotion will catch the attention of any shopper. The novelty of these custom tin cups makes them interesting and more desirable for the brand’s target market.

 

2. The Material

Thanks to its material, Malibu Rum’s GWP product indeed has taken the limelight in the retail space. It is lightweight and portable, so customers can definitely bring them anywhere. On top of that, it also offers them peace of mind as they can take their drinkware with them anytime without the fear that it will break.

Here’s another promotion that featured custom tin mugs for their consumers! Check out the liquor gift set from 19 Crimes and how to decide what’s the perfect drinkware for your brand!

 

3. Impressive Product Design

What’s more impressive with these custom tin mugs are how they reflect rich and vibrant branding. The tin cups come in teal colour, embellished with adorable watermelon slices with the brand’s name and iconic logo at the centre. The overall product design is undoubtedly appealing and distinctive, emphasising the unique MALIBU character.

You see, tinplate material has the unrivalled characteristic of reflecting bright colours, rich layers and excellent visual effects. Attractive printed product design can be achieved on tinplate generally through offset printing.

 

4. Can Be Enjoyed for Different Applications

Malibu Rum’s tin cups are meant to be poured with Malibu Watermelon, but there are certainly other ways for customers to enjoy this fantastic GWP offer. These custom tin mugs can also be an excellent collectable gift with a purchase idea, apart from being drinkware. Fans of the liquor brand can collect them and add them to other customised drinkware they have from Malibu.

 

Moreover, these customised tin cups can also be a great addition to home bars or complementary displays for in-store promotions. They can be desktop items too, perfect for holding pens or other stationery products. Nevertheless, the versatility of this GWP merchandise just opens more opportunities for the brand to boost visibility.

 

5. Charming Product Packaging

This GWP merchandise comes in a bespoke packaging box for its packaging. The box is branded with Malibu’s marketing scheme for its Watermelon product range and even comes with simple instructions for customers. A small cut-out on the front of this packaging box creates a window effect, allowing them to see what’s inside.

We love how this product packaging makes the custom tin mugs gift-ready, so shoppers can easily grab them and give them as a gift. This can significantly boost sales and even expand the brand’s reach as more people will see Malibu’s purchase with gift merchandise.

 

As we mentioned above, we have known Malibu Rum because of its unique gift with purchase offers. Check out these exceptional promotional items from the brand that we have featured before:

How to create the best summer? For Malibu, it is mixing your favourite refreshing drink with their Pina Colada promotional gift set. At the centre of each pack is a real coconut cup where you can serve your best cocktail recipe in style!

 

This custom cocktail set is the introductory version of the gift set promotion above. We love how the overall tropical vibe the branding gives on the gift set’s appearance is perfect for Malibu drinks. Will you be able to spot the differences between this gift set to the former?

 

Malibu is all about spreading the summer feeling of being carefree and open to good times. As it is known for being a Caribbean rum, the brand also leverages fantastic promotional items unique to its own, just like these promotional coconut cups!

 

Are you interested in more promotional glassware products? Read on this blog and find out why you should select them as your marketing tools, plus more glassware ideas from other drinks brands!

 

Recently, LED lights have become the go-to light source for all types of product presentations. This blog compiles our top picks of LED bar promotional ideas that you can include in your drinks marketing, so don’t miss out!

 

Final Thoughts,

Being one of the world’s iconic liquor brands, Malibu Rum continuously proved why it deserves to be. We love how the brand celebrates its spirit through vibrant and fresh marketing campaigns and promotional gifts, spreading the summer feeling of being carefree and open to good times.

 

The Role of ODM

We know that your promotional gifts have to speak for themselves. You want them to make a significant impact, and you also want them to ensure that your brand is recognised. We at ODM work with our clients with this in mind, knowing how important it is to develop suitable promotional product ideas.

With years of experience in the industry, we are highly skilled and capable of meeting your every need. Contact us today to get started on developing a product that will go above and beyond your expectations!

 

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