It’s so nice to see a brand offers a gift with purchase. As customers, it makes you take a second look at those products; the free item surely caught your attention. Malibu, a famous coconut rum is currently offering a unique promotional coconut cup in duty free stores in Thailand.
Customers get this unique promotional coconut cup for every purchase of a Malibu bottle. The cup is made from a real coconut shell. The tropical theme is perfect for late night drinks at the beach.
Why do we like Malibu’s Unique Promotional Coconut Cup?
Promotional gifts are a cost-effective and proven way to give your brand a marketing boost. Furthermore, it’s one of the easiest ways to get your product to the hands of your target market.
- Brand Awareness– Customers love functional and practical products. This is why we think that Malibu’s take on a traditional glass would attract crowds of consumers. Every time customers use the cup, it effortlessly promotes the brand since the Malibu logo is conspicuously printed on the side. In addition, the white lettering on a dark background allows customers to recognize the logo even from a distance.
- Maintain Customer Loyalty– When you give customers gifts, they’re more likely to buy your brand and check your products more frequently. It’s a great way to reward their patronage and loyalty.
- Attract New Customers– Unique promotional products ignite curiosity and interest in your company. Customers are more receptive to businesses that have special offers and/or marketing gifts. As a result, non-customers will now look out for your brand.
Aside from the cup, we also love bottle necker advert that promote the brand from the shelves. It attracts customers to check out the product. In conclusion, the bottle necker item goes pretty well with the free gift.
The unique promotional coconut cup from Malibu contains some great elements of a successful marketing strategy. It clearly is one of the best ways to stay ahead of the competition. As different brands introduce new products on a regular basis, keeping up with your marketing solidifies the customer’s loyalty and could even attract new consumers.
If you love this promotional idea, why not contact ODM? We design, source, and manufacture promotional merchandise at a budget-friendly cost. Speak with us so we can start planning the best marketing strategy that suits your business needs.
For more promotional ideas, check out some of our best case studies below:
With a purchase of a minimum of 99$ Singapore dollars of whiskey, every customer will receive a branded dry bag at no extra cost.
Johnnie Walker’s full house marketing campaign
A branded folding glass that is great for any wine campaign
Some other Coconut promotional products
ODM will be looking at other promo items that can be made from Coconuts. This material is very Eco friendly, but customers will have to accept that each product may not be 100% uniform like plastic. Speak to us about your Brand Guidelines and lets find Eco Friendly solutions.