Creating the Best Summer With Malibu’s Custom Logo Promotional Items

With the tropical heat enveloping us, it is certainly the perfect time to enjoy cool refreshing drinks. Malibu Rum, known for its best-selling Caribbean rum with natural coconut flavour, has recently kicked off its Pina Colada promotional gift set. Fans of the liqueur brand will definitely love the custom logo promotional items that come with it.

 

We have spotted these Malibu on-pack incentives on a supermarket shelf, and it instantaneously caught our attention. So let’s have a closer look:

The gift set promotion comes in a vibrant custom cardboard packaging that makes it stand out on the retail shelf. With the front part wide open, it offers great accessibility for the shoppers to check on the in-pack promotion.

At the centre of each pack is the adorable real coconut cup where you can serve your best cocktail recipe in style! You can really tell the authenticity of each cup with its varying colour shades. Great to include in your beach and even night pool parties.

It also has fun summer cocktail straws with pink flamingo and yellow pineapple toppers on them. Upon seeing it, we could not help but imagine the cool breeze on our skin and think of taking a swig of a classic tropical cocktail drink.

 

Creating the Best Summer with #MalibuRum

To start off 2019 right, Malibu Rum has launched this Custom Cocktail Gift Set to include in their on-pack promotions. We have featured this on one of our case studies before:

 

You might have noticed that this gift set with a purchase strategy is identical to their present promotion. How does this work?

 

• With the same colour branding, customers can quickly recognize the brand’s promotion. The colours used in this on-pack giveaway are refreshing and easy to spot, even in a busy retail setting. It will also allow them to spontaneously think of the summer because of the vibrance of the product packaging. Not to mention the overall tropical vibe that the branding gives on the gift set’s appearance, which is really perfect for their drinks.

 

• Malibu’s popular promotional coconut cup still bears the brand’s name on it. This way, it can further spread awareness to strolling shoppers and onlookers who will see them at events. It also offers a sense of exclusivity since the rum is widely known for its refreshing and awesome product range. On top of that, it is a great collectible gift for cocktail enthusiasts and Malibu fanatics out there.

 

• The gift set holds the same 50 ml alcohol bottle of Malibu Original. Being the most valued element of this on-pack offer, the size might still be questionable. However, looking at the whole aspect of this premium giveaway idea makes it more invigorating. It carries the same effect as the previous promotion, which piques the customers’ interest and drives the purchase intent.

 

• The distinct feature of this on-pack premium campaign is its new custom packaging design. It discarded the cardboard separator in the middle that we have seen in the preceding promotion and utilized the coconut cup itself. Furthermore, we cannot see the “real coconut” label anymore in the packaging. The new packaging now holds a suggested Malibu Piña Colada recipe for customers to enjoy this summer!

 

In 2018, we have featured this fancy GWP promo by Malibu where customers can get their unique coconut cup in each purchase of Malibu’s Coconut Rum in 700 ml. We really love how simple yet alluring this promotion is with its custom bottle necker advert.

 

To Sum It Up,

Embodying their vision to create the best summer for their customers, Malibu Rum steals the spotlight again with its sweet treat and GWP merchandise. Custom logo promotional items are definitely excellent marketing tools to increase customer retention as they provide high-perceived value. Looking at this promotion might remind shoppers of their fun summer experiences and remarkable memories with the product.

 

How Can Our Team Help You?

If you need your products to withstand the stiff competition at supermarkets,  you can put your trust in ODM. We have vast experience in the industry, specializing in product sourcing, designing, and manufacturing high-quality promotional products, packaging, and POS display units.

Together with our design agency, Mindsparkz, we will help you design and create an effective branded on-pack promotion, custom corporate gift sets, and promotional giveaways that will suit your brand. We make sure to uphold our mission of providing clients with high-quality and effective promotional products. We will be more than happy to assist you with all things promotional!

Looking up for more insightful blogs to help you plan your next marketing campaign? You surely don’t want to miss out on our case studies.

 

Get More On-Pack Promotional Ideas Here!