On-Pack Gift: 4 Ways Wholly Moly Custom Glass Jar Wowed Consumers

Everyone must have heard of complimentary glasses as on-pack promotions. It’s a widely used custom merchandise across industries. But have you heard of a custom glass jar as an on-pack free gift? Our team spotted Wholly Molly offering a custom glass jar in their recent promotions in one of Hong Kong’s supermarkets.

Wholly Moly produces powdered drinks and instant porridge made from oat bran, the outer grain layer rich in dietary fibre, imported from the USA.

Much like its revolutionary aim of improving China’s reliance on white rice to the healthier oat bran, the business offered a custom glass jar as an on-pack promotion for every box of its product, containing 25 packets.

4 Ways Wholly Moly Custom Glass Jar Wowed Consumers

1. It is multi-purpose.

The custom glass jar comes as a complimentary gift that customers can use to consume the out bran product they purchased.

However, the custom glass jar can also serve as a food storage jar for spices among other things.

The practicality this presents upfront can be a deciding factor in why people would choose the brand.

Moreover, since it is branded merchandise, Wholly Moly managed to remain in their consumers’ minds the more they use the jar.

2. It leaves a positive impression.

Receiving gifts has always been a plus for consumers. But receiving a high-quality promotional gift like a custom jar made from glass is an even better offer.

It’s one that impresses consumers knowing the brand is willing to give them something they can use to fully enjoy the product.

3. It is transparent.

The custom glass jar and the box of 25 oat bran packets are packed in a transparent box. The advantage of this product packaging is people can instantly see what they will get.

Alongside the nutritional value of the Wholly Moly’s oat bran. They’re even arranged in a way that consumers will instantly see what the back and front of the promo package will look like.

Moreover, this practice relays the brands’ transparency when it comes to their product’s nutritional value. In turn, helping build brand trust.

4. It is safely packed.

If there’s a risk to an on-pack custom glass jar, it’s the possibility of shattering when the promo gift is roughly handled. Though when we took a closer look, we saw that the custom glass jar is safely secured with the same transparent plastic used as the product packaging.

So, whether kids will shake the promo pack or accidentally drop it, you can be sure the jar will remain in its position. It’s a small but critical detail that lets consumers know the brand is serious in its business and converts them into regulars.

Check out homeware on-pack gifts of other brands to get inspiration from here:

Check out this custom sippy cup by Nido as a gift with purchase for kids. From packaging to merchandise design, the brand made sure it will be remembered every time it was used.

A2, a known milk brand, used a custom mug in their on-pack promotions. Its highly customizable nature and cost-effectiveness help customer retention and, more importantly, customer acquisition. Read more here:

In this promotion, Tang, a popular juice drink, used branded drinkware. The on-pack promotion is simple and direct to the point: you buy one pack of the classic orange drink and you get one branded drinkware. Read all details below:

San Remo, on the other hand, put “fun” in their promotions of custom-designed plates with the tagline: Design Your Own Pasta Hair. Interested? Check out all the details below:

This star-shaped food container definitely caught its consumers’ attention. Coming in various colours, Ribena managed to get its young consumers’ hearts.

Accordingly,

The first key to creating a buzz in your promotions is to think in your consumer’s shoes. How would they perceive the designs and the branded merchandise you’re offering? It’s also important to look at your brand and what you’re aiming to stand out for.

ODM is decades old in the industry, specializing in the customization of promotional merchandise. We aim to take your concept to your market. For that reason, our work ranges from on-pack gift with purchase and event merchandise to work-from-home survival kits and POS displays. Our in-house designers, Mindsparkz, will work closely with you from brainstorming to sourcing and production.

We would love to work with you and together, we can wow you consumers too! Contact us today!

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