CaloSure Customised Gift Set: The Power of On-Pack Gifting

Do you still remember the feeling of getting the gift that comes along with the item you purchased? Does it make you feel rewarded? Certainly yes! The same goes for CaloSure’s customers who received its customised gift set idea.

In this blog, let’s discuss how this milk brand incentivised shoppers, the impact of on-pack gifting, and how this marketing strategy strengthens the business-customers relationship. So, let’s get started!

Customised Gift Set

CaloSure is a trademark of Vietnam Vitality Dairy Corporation. CaloSure milk replenishes nutrients that benefit your heart, brain and digestion. Calosure has a balanced, high-energy nutrient composition that adds energy and nutrients to your diet or replaces the main meal when needed.

VitaDairy, on the other hand,  was established in 2005 by a team of esteemed doctors and nutritionists.

CaloSure’s Customised Gift Idea: What’s in the Box?

Imagine a gift set that transcends the ordinary, a creation that encapsulates the essence of love, care, and cherished family bonds. This is what CaloSure tries to share with its customised gift set. Let’s talk about this further:

1. The CaloSure Milk Powder: A Wholesome Indulgence

At the heart of this captivating gift set lies a 900-gram treasure of CaloSure Milk Powder—a symbol of wholesome nourishment and timeless indulgence.

This premium milk powder carries a legacy of purity and taste, making it the perfect embodiment of love and well-being.

2. Customized Packaging: Unveiling the Tale of Elders and Family

Encased in bespoke packaging, CaloSure’s exclusive gift set unveils a mesmerizing canvas—a printed gift card that weaves a story of elders and family bonds.

Customised Gift Set

Illustrated with endearing images that resonate with the values of love, care, and generations coming together, the packaging unfolds a narrative that warms the heart and stirs cherished memories.

3. The CaloSure Ceramic Bowl: Where Art Meets Utility

Nestled alongside the milk powder is an exquisite CaloSure ceramic bowl—an artwork that fuses elegance with practicality. The bowl showcases a seamless blend of form and function, with a beautifully designed cover to preserve the contents’ freshness.

Customised Gift Set

Completing the ensemble is a spoon crafted with the same finesse, making every interaction with the gift set a delightful experience.

4. Personal Touch: Messages from the Heart

But the true magic lies in the personal touch. The packaging is designed with a gift card-like canvas, where customers can write a personalised message for their recipients.

These heartfelt words add an emotional layer to the gift, creating a keepsake that will be cherished for years.

Customised Gift Set

How CaloSure Builds Customer Connection Through its Gift Set Idea?

CaloSure builds a lasting customer connection through its gift set idea by leveraging the power of personalization, emotion, and storytelling. Let’s explore how the brand achieved this:

Customised Gift Set

1. Reciprocity and Appreciation

When customers receive CaloSure’s branded gift set, they perceive it as a genuine gesture of appreciation from the brand. This feeling of reciprocity deepens customer loyalty, as they are more likely to reciprocate the brand’s gesture by remaining loyal and advocating for the brand.

2. Embracing Tradition and Togetherness

The gift set’s focus on the story of elders and family appeals to customers on an emotional level. Moreover, it highlights Calosure’s commitment to tradition and togetherness.

This resonates with customers who value family ties and heritage, fostering a sense of alignment with the brand’s values.

3. Memorable Experience

The CaloSure gift set offers a delightful and memorable unboxing experience. From the elegant packaging to discovering CaloSure’s custom ceramic bowl and heartfelt messages, every step of the journey leaves a positive and lasting impression.

Such memorable experiences create a sense of joy and excitement, making customers eager to engage with the brand again in the future.

4. Emotional Impact

Emotion is a powerful driver of human behaviour, and CaloSure taps into this aspect by designing the gift set to evoke warm and nostalgic feelings.

Likewise, the product packaging strikes an emotional chord, reminding customers of the importance of familial connections and cherished memories. This emotional resonance deepens the bond between the customer and the brand, creating a sense of shared values and experiences.

Discover how other milk brands utilised gift set ideas in marketing:

In addition to the charming shopping bag offer, Nido entices shoppers who opt for the 800-gram Nido variant with a practical and valuable gift – a sleek, high-quality custom water pitcher. This kitchen essential aligns perfectly with Nido’s target audience of families and parents.

Nido offered this custom sippy cup as its gift with a purchase idea for kids. Customers can get this item by purchasing a box of Nido 288-gram layered honey flavour.

These promotional items for kids by Abbot are creative and have a wide variety. Check each gift idea below:

Enfagrow offered an on pack promotion targeting back-to-school promotion. Simply purchase a tin of 1.5kg milk powder at SG$ 55.70 and get your child a free set of learning materials.

In Conclusion

In a world driven by digital interactions and fleeting exchanges, personalised gifting is a beacon of authenticity and emotion. This customised gift set transcends the boundaries of ordinary offerings through the alluring combination of the CaloSure ceramic bowl and the nourishing CaloSure milk powder.

If you plan to implement a similar marketing strategy, and looking for a company to produce your gift idea and packaging for it, feel free to connect with us. We at ODM have helped local and international companies manufacture promotional products since 2003.

We also customise on-pack premiums, gift with purchase ideas and premium packaging for marketing. We work closely with our expert designers from Mindsparkz to meet our client’s needs.

Contact us today to learn more about our services and to get a detailed quote.

Customised Gift Set FAQs

All you need to know about customised gift set!

What is a customised gift set for retail marketing?

A curated package that combines a main product with personalized items to enhance the shopping experience and create a sense of exclusivity for customers.

How can retailers benefit from offering customised gift sets?

Retailers gain a competitive edge, boost sales during special occasions, build brand loyalty, and encourage positive word-of-mouth from customers.

What items can be included in a customised gift set for retail marketing?

Branded merchandise, limited-edition products, samples, gift cards, and personalized accessories are common inclusions, tailored to complement the main product and resonate with customers.

More Blogs to Read

2023-07-31T09:21:36+08:00

Share This Story, Choose Your Platform!

Go to Top