4 Design Lessons From an On-Pack Food Container

Ribena is currently having a cool promotion at a supermarket in Singapore. Customers will receive an additional on-pack food container which is a Star-shaped food keeper whenever they buy a bottle of Ribena Cordial 1l. The food container is available in 3 colors which are purple, pink, and green.

Many brands and businesses have used on-pack promotion method to boost their sales because the free item attached to the product is effective in attracting more customers. The purpose of this is to encourage customers to buy, drive impulse purchases, promote other products, and improve brand awareness. Adding the star-shaped food container gives the customers more reason to buy the main product. It also gives customers more at the same price.

The smart choice of on-pack food container design plays a crucial role in this marketing campaign. Below are the reasons why the design of the branded food container makes this campaign successful.

 

Star-Shaped Food Container: The Combination of the Right Elements

The colors: Ribena Cordial mainly focuses on the young customer. Young people, in general, tend to love the bright colors tone of the color wheel rather than pastels or muted blends. These colors are red, yellow and blue, and secondary colors green, orange, and purple. This is the reason why the on-pack food container comes in 3 colors which are purple, pink, and green.

The materials: Young people tend to move a lot such as going picnic or traveling. The material of the on-pack food container is plastic which is very durable, light, and easy to carry around. The purpose of using plastic here is to make the food container easy to carry along without adding too much weight.

The shape of the container: The promotional food container is made with a star-shape design which is used by many brands and it is appealing to the younger market.

The user experiment: On the food container, there are horizontal lines that make grip much better, which prevents it from slipping through the user’s grip. Moreover, it has a lid that customers can use to keep the food in good condition for a longer period of time. Because the material of the box is plastic, this means you can reuse the container and eliminate the need to use disposable plates.

 

Conclusion

The on-pack promotion brings us many benefits such as encourage customers to buy, drive impulse purchases, promote other products, and improve brand awareness. Creating the design of the on-pack promotion product is the first step and also plays a crucial part in the success of the promotion.

 

Contact ODM

Are you looking for a unique on-pack gift and marketing gift ideas or promotional product design that fits perfectly with your main product? ODM Group will be the perfect choice for you and your company. With over 17 years of experience in the field of marketing, we are capable of providing services such as sourcing and manufacturing of promotional goods. Our Mindsparkz team can assist with Product Design, Branding, and Web Design. We will help you get the best outcome of your on-pack promotion by coming up with the idea and design of your next promotional product. Check out our portfolio to check out our past projects.

 

Related blogs:

Here are the reasons why you should use On-pack promotion.

 

Check-out Maggi On-pack promotion idea.

 

Custom Soap Dispenser will also be a good gift for the customer. Check out for Dove Custom Soap Dispenser.

 

Why is a Custom Tumbler a good idea to promote products in the beverage industry? This blog explains the benefits of such promotional product:

 

Beside On-pack promotion, branded display rack will also be a great idea for marketing. Check out Tiger Display rack.

 

If you want to know what are the steps to come up with an on-pack promotion design, check out this blog from Mindsparkz.