Custom Jenga Set: Why GWP Games Work Well With Drinks Marketing?

In an industry where the competition is literally a dime a dozen, brands need to get creative in order to stand out from the crowd. This makes it no secret that liquor brands are using creative strategies to make something fun out of the regular in an effort to create something that consumers will actually enjoy. How do customised games such as a custom Jenga set work as GWP for these brands?

Let us share the answers with this fantastic example from Jim Beam!

 

Everyone loves playing games; you certainly don’t have to be a kid to enjoy a good game. Why should your customers be any different? Many liquor brands have successfully used custom promotional games as gifts with purchase (GWP).

The idea is simple: Your customer receives a branded game when they buy a bottle of your liquor product. It’s like getting two great products at once!

 

Custom Jenga Set as Jim Beam’s GWP

With its bespoke packaging design and clever on-pack offer, this branded gift set promotion from Jim Beam instantaneously caught our attention. We spotted this Jim Beam home party pack in China, including one bottle of Jim Beam Original Kentucky Straight Bourbon Whisky and a custom Jenga set.

 

Jenga is a game of skill created by British board game designer and author Leslie Scott and is being marketed by Hasbro, Inc. On the other hand, this custom Jenga set from Jim Beam is not co-branded merchandise, which is why we only see the bourbon whiskey brand logo on the blocks.

 

Why Do Promotional Games Work Well with Drinks Marketing?

1) A game’s all about fun and engagement (which is what liquor marketers want).

Games are particularly well suited for liquor marketing because people tend to associate drinking with having fun.

It is definitely an excellent way to raise awareness and promote products while being fun with your customers. In a liquor marketing campaign, GWP games can be a great way to get consumers engaged and interested in your brand.

The possibilities for games as a gift with purchase offer are virtually endless: from spinning wheels to scratch cards, to Jenga games, the options are limitless. While there may be some that work better than others for certain brands, it’s important to note that no game is right or wrong – the secret lies in how well the game is executed.

 

2) Customers love free stuff. The more unique and relevant the freebie, the better.

We all love free stuff. It’s human nature to want to receive something without having to pay for it. There are a lot of reasons why people like receiving gifts. For one, they enjoy getting things they need without having to pay for them. Another reason is that it makes them feel appreciated and strengthened their relationship with the giver.

If you want to get your consumers’ attention and make them keep talking about your brand long after the promotion is over, you have to be creative. What more if you can offer a gift that will be used repeatedly, or at least displayed prominently in their home? Your brand will continue to get exposure long after the initial purchase.

That’s where custom promotional games come into play like a custom Jenga set; they create a unique experience for customers that makes them feel special. In return, the chances are high that your potential customers will do your marketing for you by sharing their experiences with other people.

You can find more free and unique free gift with purchase in this promotion by Beluga. It even has a hammer brush no other drinks brand has!

 

3) People love to play games. It’s human nature.

When brands use a promotional game, they are giving consumers an opportunity to get involved in their brand while they are having fun. The branding is still there and the messaging is still going out; however, it is not as pushy or intrusive as other forms of marketing.

Games are also great for engaging the customer during those moments when they are at the store looking at products. Instead of just staring at the shelves full of products and wondering which one they want to try, they can interact with a game that involves your product. This interaction can often lead them to purchase your product because it is now top-of-mind with them.

 

4) A game can be played by one person or many, so it can be used as both an in-store promotion and a social media promotion.

Liquor marketing is all about creating as much buzz as possible, and games work because they are shareable. After all, who wouldn’t want to miss the opportunity of playing a game like Jenga?

Games evoke nostalgia. When people see a game like Jenga, they are instantly transported back to the good old days where nothing mattered except playing games with friends.

For other instances, a custom Jenga set could be used as an in-store promotion. A liquor vendor may have a promotion to reward customers who spend over a certain amount at their store. As a reward, the customer gets a free Jenga set. The customer can play the game either on their own or with friends.

You can utilise custom bottle neckers for such promotions, where you either attach them to your promotional bottles to disseminate information or provide a GWP item that will urge customers to join your promotional event.

 

Alternatively, a liquor company could use a promotional game as part of its social media campaign. They could post instructions for how to play different games on their social media accounts and encourage customers to try them out and share pictures of themselves playing the games with friends.

That way, not only will existing customers see pictures of people playing your game, but new customers will see them as well if they are shared via social media networks.

These custom branded coolers are definitely great products to utilise during promotional event activities. Great for indoor and outdoor marketing, you can certainly score new leads by providing functional and fun to your target audiences at the same time!

 

5) A game is memorable and addictive — people will want to play again and again.

Branded games are great marketing tools because they help build loyalty, not just for the brand but also for specific retailers or locations. Your customers will associate your brand with the fun they had with your GWP merchandise and seek out your products wherever they find them, which is why these custom games are so popular among liquor marketers.

 

Jenga is a block-stacking game played with 54 wooden blocks. Each block is three times as long as it is wide and one-fifth as thick as its length. 

One of the most attractive aspects of custom Jenga sets is that they are customizable. You can choose the wood stain colour to match the brand image you want to portray.

The wooden blocks can be printed with your logo or slogan, which is great because each time someone moves a block, they will see your logo and remember your brand!

They can also be branded on both sides, which just doubles your exposure. On top of that, you can add a branded carrying case that people can take with them wherever they go.

 

 

Take a look at how Coca-Cola, the world’s leading soft drink brand, has utilised a custom Jenga set as a part of its purchase with purchase promotion back in 2015.

 

In Conclusion,

Everybody wants a good deal. When you’re buying something, getting an additional item for free sounds like an offer that’s hard to refuse.

Customised games are fun and they get people talking. They make us think, engage and interact with one another, and that’s what makes games a great branded promotional giveaway or complimentary gift with purchase.

If you want to engage your customers and create positive brand associations, then a GWP game can be an outstanding approach to sales promotion.

 

Why Should You Contact Our Team Today?

When it comes to marketing, you want to create a memorable experience for your customers. While they may enjoy your product, they aren’t going to remember it unless a connection is created between them and your brand.

There are a number of ways to do this, but one of the most popular methods is by offering custom branded merchandise as part of an on-pack promotion or gift with a purchase idea. With years of experience, our team can definitely help you in creating the best promotional tool for your brand!

Together with our superb team of POS designers, Mindsparkz, we ensure that we are always ahead of the game to guarantee that you will get new and innovative products for your marketing campaigns and promotions.

Contact us today to get started on developing a product that will go above and beyond your expectations!

 

Frequently Asked Questions:

What is a custom Jenga set?

A custom Jenga set is a unique version of the popular game that has been designed and customized to meet your specific preferences. This can include personalized blocks with your own graphics or branding, different block sizes or materials, and custom packaging.

Why would I want a custom Jenga set?

A custom Jenga set can be a great marketing tool for your business or organization. It can help increase brand recognition and visibility, and provide a fun and interactive way to engage with customers or clients.

What types of customization options are available for a custom Jenga set?

The customization options for a custom Jenga set are almost limitless. You can choose to have your logo or branding printed on the blocks, or opt for a unique pattern or design. You can also select different block sizes or materials, or choose to have a custom carrying case or packaging.

What is a gift with purchase promotion?

A gift with purchase promotion is a marketing strategy in which a product is offered for free or at a discounted price to customers who purchase a certain item or spend a certain amount of money.

What are the benefits of using a gift with purchase promotion to market drinks?

A gift with purchase promotion can help increase brand awareness, generate customer loyalty, and drive sales. By offering a free gift or sample, you can entice customers to try your drinks and potentially become loyal customers.

How do I choose the right gift to offer with my drinks?

Choose a gift that is relevant to your brand and that your target audience would find useful or desirable. Consider offering a gift that complements your drinks, such as a reusable bottle or glass.

 

Would you love to browse more inspiring examples and insightful ideas? Please feel free to browse through our blogs.

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